New Brand and digital applications for Saudi’s National carrier flynas

Context

flynas www.flynas.com is a leading low-cost carrier from Saudi Arabia with a young fleet of 26 aircraft, operating nearly 1000 weekly flights to 30 destinations within and outside of Saudi Arabia. Launched in 2007, flynas has successfully operated over 170,000 flights carrying more than 18 million passengers, a number that has steadily grown over the years.

Ambition

Following our previous work creating the new brand name and brand identity for flynas in 2013, significant investments were made in enhancing its aircraft fleet and introducing a dedicated Business Class Cabin. Our task was to create a clear set of brand and advertising guidelines which could be used internationally by marketing agencies to ensue clarity, consistency and creative leadership across all communications platforms.

Action

Our team lead the development and formulation of the new brand. Alongside our Saudi partners Charisma, we created a comprehensive brand system, addressing consumer research, naming, visual and verbal identity all the way through to launch and campaign strategy. From this we developed a rigorous set of brand guidelines, covering a full suite of core brand identity elements, imagery, advertising, communications, livery and advertising standards.

Results 

The work has now been used by a host of international advertising, digital, print and media agencies and has helped the airline win a host of awards from Middle East Leading Low-Cost Airline at the World travel Awards 2015 to Three CMO Asia Golden Awards for excellence in Branding and Marketing in 2014.

Context

Gate One is a specialist management consultancy, solely focused on the acceleration of successful digital and business change through smart, well-defined and executed portfolio, programme and project delivery.

Ambition

Gate One provide small, highly experienced and innovative teams embedded seamlessly alongside their clients’ teams, who get to the crux of problems quickly, shaping intelligent solutions and delivering lasting transformation results which can be felt across the organisation.

Aeron were tasked with supporting Gate One with their next chapter of their growth with the development of a clear brand positioning, a defendable proposition and a refreshed compelling verbal and visual identity system.

Action

We helped define Gates One’s purpose as co-piloting the reinvention of some of the world’s most interesting and influential organisations: whilst positioning the business as a collective of ex-big firm consultants, unified by a simple ideal – more meaningful business transformation, delivered as consulting should be.

The ‘Ripple’ icon graphically brings to life the force multiplying ripple effect which Gate One believe is at the heart of every successful business transformation. It speaks to the journey, in partnership with Gate One’s clients, to deliver change that counts. It encapsulates Gate One’s DNA, which is a blend; a combination of founders’ mentality, tempered with humility and a brilliant team spirit – which means Gate One genuinely relish taking complex situations apart, and designing something better. The colours reflect the care, passion, loyalty, humanity, empathy, warmth, approachability and dynamism Gate One hold true to their core.

Result

The new brand was launched in October 2017, commencing with an internal engagement programme supported by the provision of assets and tools to effect a seamless transition to the new brand from templates, brochures, stationery and digital asset design direction. The brand has now been implemented with an integrated external communications and marketing programme in conjunction with a next generation mobile and desktop website and digital assets.

About Aeron

We are Aeron, a London brand packaging design agency that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Retail Design and Brand Environments for Grand Mills

Context

Agthia is a leading Abu Dhabi based food & beverage company.  And proud to be known for providing high quality, trusted, and
 essential food and beverage products to customers and consumers alike across the UAE, GCC, Turkey and the wider Middle East.

Set up in 1978, Grand Mills was formed to help the UAE nation achieve food security. Initially flour and silo based, animal feeds followed in 1981 to become Grand Mills Flour and Feed. Both activities were incorporated into Agthia when it was established in 2004.

Ambition

Agthia is justly proud of the Grand Mills name, and the reputation the business has grown, both for high quality healthy flours, foods and innovative, high quality, value for money animal feeds.

The ambition was to move away from a shared vision, to a company with a sharper, specialised focus on the industry issues and demands that matter to its customers most. Following a thorough rebrand which we led, the ambition was to develop a strategy to effectively bring the revitalised brand to life in a retail context.

Action

The Grand Mills Feed business was re-invented and revitalised as Agrivita in 2014 and thus came the opportunity to reinvigorate the Grand Mills brand.

The vision and brand proposition is to move ‘beyond flour’ to provide a committed and commercial service, offer wide ranging innovation, delivered through a team of experts and an evolving high performing and extensive product range.

Following extensive research, competitive analysis and mapping relevant customer journeys we developed a full concept tool-kit for retail and wider brand environments plus consumer in-store communications.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Beyond Flour. A new chapter for the regions leading flour business

Context

Agthia is a leading Abu Dhabi based food & beverage company.  And proud to be known for providing high quality, trusted, and
 essential food and beverage products to customers and consumers alike across the UAE, GCC, Turkey and the wider Middle East.

Set up in 1978, Grand Mills was formed to help the UAE nation achieve food security.  Initially flour and silo based, animal feeds followed in 1981 to become Grand Mills Flour and Feed. Both activities were incorporated into Agthia when it was established in 2004.

Ambition

Agthia is justly proud of the Grand Mills name, and the reputation the business has grown, both for high quality healthy flours, foods and innovative, high quality, value for money animal feeds.

The ambition was to move away from a shared vision, to a company with a sharper, specialised focus on the industry issues and demands that matter to its customers most.

Action

The Grand Mills Feed business was re-invented and revitalised as Agrivita in 2014 and thus came the opportunity to reinvigorate the Grand Mills brand.

The vision and brand proposition is to move ‘beyond flour’ to provide a committed and commercial service, offer wide ranging innovation, delivered through a team of experts and an evolving high performing and extensive product range.

Results

Our team helped Agthia develop a new name, simply Grand Mills, a clear proposition, a rationalized product portfolio with clear price positioning, and a compelling visual identity system including a new corporate identity, enhanced product and packaging, brand environments and tools and applications to bring the brands to life across marketing and sales channels.

The brand launched in February 2014 with a launch to 500 industry professionals and customers to very positive reviews.

We have continue to serve and support Grand Mills in their brand driven growth.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Brand Implementation and New Product Development for Regional Leader in Animal Feed Agrivita

Context

Agthia is a leading Abu Dhabi based food & beverage company.  And proud to be known for providing high quality, trusted, and
essential food and beverage products to customers and consumers alike across the UAE, GCC, Turkey and the wider Middle East.

Set up in 1978, Grand Mills was formed to help the UAE nation achieve food security.  Initially flour and silo based, animal feeds followed in 1981. Both activities were incorporated into Agthia when it was established in 2004.

Ambition

Agthia is justly proud of the Grand Mills name, and the reputation the business has grown, both for high quality healthy flours, foods and innovative, high quality, value for money animal feeds.

The ambition was to move away from a shared vision, to a company with a sharper, specialised focus on the industry issues and demands that matter to its customers most.

Action

Taking its place alongside Grand Mills, in 2014 the Grand Mills Feed business has been re-invented and revitalised as Agrivita.

The vision and brand proposition is to move ‘beyond feed’ to provide a committed and commercial service, offer wide ranging innovation, delivered through a team of experts and an evolving high performing and extensive product range.

Results

Our team helped Agthia develop a new name, a clear proposition, a rationalized product portfolio with clear price positioning, and a compelling visual identity system including a new corporate identity, enhanced product and packaging, brand environments and tools and applications to bring the brands to life across marketing and sales channels.

The brand launched in February 2014 with a launch to 500 industry professionals and customers to very positive reviews.

We have continued to support Agrivita, and in April 2017 advised and provided creative and strategic direction for the brand launch of a joint venture with Anderson Hay, Agrivita Marabe.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

New Brand and Advertising Guidelines for Saudi’s National carrier flynas

Context

flynas www.flynas.com is a leading low-cost carrier from Saudi Arabia with a young fleet of 26 aircraft, operating nearly 1000 weekly flights to 30 destinations within and outside of Saudi Arabia. Launched in 2007, flynas has successfully operated over 170,000 flights carrying more than 18 million passengers, a number that has steadily grown over the years.

Ambition

Following our previous work creating the new brand name and brand identity for flynas in 2013, significant investments were made in enhancing its aircraft fleet and introducing a dedicated Business Class Cabin. Our task was to create a clear set of brand and advertising guidelines which could be used internationally by marketing agencies to ensue clarity, consistency and creative leadership across all communications platforms.

Action

Our team lead the development and formulation of the new brand. Alongside our Saudi partners Charisma, we created a comprehensive brand system, addressing consumer research, naming, visual and verbal identity all the way through to launch and campaign strategy. From this we developed a rigorous set of brand guidelines, covering a full suite of core brand identity elements, imagery, advertising, communications, livery and advertising standards.

Results 

The work has now been used by a host of international advertising, digital, print and media agencies and has helped the airline win a host of awards from Middle East Leading Low-Cost Airline at the World travel Awards 2015 to Three CMO Asia Golden Awards for excellence in Branding and Marketing in 2014.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

A leading national firm of estate agents with 46 offices across the UK, Jackson-Stops has been growing its reach, advising and supporting on property trading since 1910.

Ambition

Originally added alongside the founder’s name to build a family spirit within the company, it had become clear that the “& Staff” was not being understood by customers. Customer survey feedback showed that many clients were already just using ‘Jackson-Stops’ and it was time to make the change formally.

With this came the potential to refresh the brand as a whole and faced with a rapidly growing digital real estate market and the fresh challenges that brings it was important to have a clean, contemporary brand that could stand out in the digital market place, as well as on the high street.

Action

We conducted a thorough audit of digital and brick-and-mortar estate agents, analysing the market and design trends of competing agencies. This let us understand how online trends and property portals are affecting the traditional agency model. We analysed the brand across hundreds of customer touchpoints – from sales boards and stationery to office fronts and advertising.

Result

The iconic Jackson-Stops symbol of a wolf holding an axe in his mouth is not just tied to a company, but originates from the Jackson-Stops family crest. Therefore, it was imperative to treat the mark with utmost respect and care. We carefully crated a mark that not only retains but celebrates this heritage, shaping a new symbol that is as comfortable on a family seal as it is as a digital icon.

Alongside a sophisticated colour palette, softening the previous identity’s black to a rich navy blue, we worked closely with Jackson-Stops to develop the identity across the wide range of applications across the customer journey. After conducting detailed print and paint colour testing, we developed a thorough set of corporate and implementation guidelines across stationery, advertising and environments.

The new identity was launched in September 2017 and we continue to support and advise Jackson-Stops, including in the development of a bold new website.

The news from straight from the Wolf’s mouth

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

Iridium was founded in 2015 as the Middle East’s first pure investor relations consultancy and technology firm. In a short time, Iridium established itself as the region’s leading investor relations advisor.

Iridium’s business model is underpinned by the growing interest of international investors in MENA equities, greater regulation of investor relations by GCC governments and continuous advances in global best practices.

Ambition

Working across strategy, finance, investor relations and communications, Iridium brings rigour, coherence and consistency to the heart of senior management, and enables them to project confidence and clarity to the global investment community.

Our task was to create a compelling corporate visual identity system, which would encapsulate Iridium’s ambition, proposition and guiding principles.

Action

We worked closely with Iridium to get a thorough understanding of its position in the market, its appeal to clients and the key differentiators the brand should stand for.

We created a distinctive wordmark and symbol for Iridium that reflects the belief that high quality investor relations are the hallmark of successful capital markets.

The wordmark and symbol are strongly interlinked, to represent the synergy Iridium builds with its clients, and are formed by the dots from each letter ‘i’ escaping the confines of the type to create an ellipsis symbol that hints at Iridium’s ability to identify and close gaps, and unlock new opportunities. The three dots also encapsulate Iridium’s three key principles: insights.influence.impact.

The symbol then opened up a comprehensive visual identity system that enabled distinctive and dynamic brand communication. This system was rooted in a grid matrix, built from the dots of the ellipsis, and highlighting the attention to detail and fine technical analysis that Iridium prides itself on.

Overall, the visual identity system includes a broad range of brand assets from new typography, a full logo suite, corporate stationery, infographics, icons and photography to marketing communications – including investment reports and digital newsletters. In addition we provided design direction for digital applications such as a new website, presentations and signage, wayfinding and brand environments.

Response

The new identity was unveiled to the capital markets investment community on Tuesday September 19, 2017 in Dubai at the Middle East Investor Relations Association (MEIRA) annual conference. Iridium’s bold new identity took a prominent position at the conference, thanks to Iridium’s sponsorship of the event.

We have continued to support Iridium in the development of the identity since the initial launch, exploring additional elements and refining the design system to ensure its flexible use across different applications.

More information about Iridium is available from their website: iridium.ae

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Raising Standards in Aviation

Context

As the Kingdom of Saudi Arabia focuses on Saudi Vision 2030 as a means to drive economic development and social advancement, GACA and Saudi Arabian Airports have an instrumental role in achieving the plan’s goals by enhancing the connectivity of the Nation.

As a result of the directive of Vision 2030, GACA is in the process of refreshing and clarifying its business strategy including the privatisation of its network of airports.

Ambition

In line with this, and based on its current corporate brand values, the initial task at hand was to assess, plan and deliver a clear, relevant and differentiated brand and campaign strategy to promote Dammam International Airport.

The airport has the ambition to be a progressive driver of economic development and symbol of national pride and the rebrand will help enable this by creating clarity, consistency and leadership.

Action

We developed an entirely new brand visual and verbal identity system based on the airport’s existing brand values of professional, dependable and forward-looking. Addressing touchpoints across the airport infrastructure we created an identity that aims to feel approachable, dynamic and timeless and allows for the airport identity, KFIA, to sit comfortably within the parent company brand, DACO.

Results

The brand film we prepared to herald the launch of the DACO brand was premiered in the Summer of 2017. As the new look is rolled-out we continue to support DACO and KFIA to ensure the identity takes-off and reach new heights.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

Nifor are a strategic international marketing consultancy focused on helping ambitious companies realise their growth objectives in Europe and the Middle East.

Ambition

Established at the end of 2016, Nifor needed a strong brand identity to support their launch as a consulting partner that bridges high-level marketing services with regional insight to connect investment with commercially rewarding opportunities.

Action

Working closely with the Nifor team, we ran a competitive audit to establish their intended positioning in the market. Having assessed the strategic positioning opportunities, we made sure Nifor had a clear offer and proposition, so that we could develop a compelling visual and verbal identity.

Response

We developed a striking brand identity, to reinforce Nifor’s eye for marketing detail and providing them with an iconic device and communications system that can be applied across marketing communications and brand assets.