Who We Are

Our Founders

We conceived Aeron based on our collective ambition to offer a better approach to branding.

So we’re not a consultancy striving to dazzle clients with over-complex models and meaningless jargon. We’re a focussed group of people simply getting on with it. Giving clients the refreshingly rigorous yet straightforward approach they need.

Our busy and ambitious clients want to grow their businesses as efficiently as possible. We make sure that’s exactly what we help them to do.

Our Specialists

We bring together a highly collaborative and insightful team including brand strategists, architects, 2D & 3D designers, digital specialists, writers and AV Producers.

We help brands tell their stories, engaging diverse audiences through apt and effective channels. We ensure all our projects have a fact-based foundation, are creatively executed and are practically applied through meaningful engagement programmes.

Our Partners

Our founders and partners have advised many of the world’s most valued brands including Audi, adidas, British Airways, Barclaycard, Bacardi, BP, Blackberry, Chevrolet, Dell, Hewlett-Packard, Intel, KPMG, Merrill Lynch and Rio Tinto amongst others;  as such they are well placed to add value to yours.

Brand Insight Specialists

Brand Strategists
Campaign & Communication Strategists
Research & Measurement Experts

Brand Innovation & Design Specialists

Brand Narrative Writers
Brand 2D Designers
Brand 3D Designers
Digital Designers

Brand Implementation Specialists

Project Managers
Film Producers
Brand Engagement Specialists & Staff Trainers


Matthew Millard-Beer

Managing Partner and Founder

Matthew helps brands to define and express themselves through strategic brand planning and project management of creative teams.

Matthew has extensive consultancy experience advising governments and companies on brand & communications strategy – especially at the point of change on market entry, repositioning and restructuring.

Matthew was previously Regional Director of the World’s largest brand consultancy and led Interbrand’s operations in Northern Europe, Middle East, Turkey and India. He also worked for 10 years in Advertising & Communications as a Board Director with Omnicom agencies BBDO, Fleishman-Hillard and Porter Novelli; for whom he set up and managed their offices in emerging markets and the Middle East.

Matthew was educated at Victoria College Jersey, University of Westminster Business School, and following his graduation from The Royal Military Academy Sandhurst, served as a British Army Officer for six years.

Client experience includes:

Audi, AT&T, adidas, Agthia, Akbank, Air Portugal, BP, Casper Intel, Chevrolet, Emirates Airlines, Etihad Airways, Gulf Air, GSK, Hilton, HP, JW Marriott, Kraft (Kenco), Lucent Technologies, LG, London 2012 Olympic Bid, Mars, National Bank of Dubai, Neilson, Pepsi, Pizza Hut, P&G (Wella), Renault, SEB Bank, Saudi Arabian Railways, Siemens, Standard Chartered, Turk Telekom, Universal Orlando, Wrigley’s & Bermuda, Egypt, FNCRT, Grenada, Iceland, Paris, Macau, Ontario, Utah and Vermont Tourism Boards.

Client experience


Chris Walmsley

Creative Director

With two decades of dedicated craftsmanship in the realm of creative branding, Chris Walmsley stands as a seasoned Creative Director. His specialism is in conceiving, nurturing, and executing comprehensive brand programs that transcend geographical boundaries for Aeron’s global clientele.

Chris excels in bridging the gap between brand and user, Chris crafts with unwavering clarity and purpose, employing strategic insight to bolster business objectives.
Chris’s portfolio spans the spectrum, encompassing iconic brands from multinational juggernauts to nimble, dynamic start-ups. He excels in Aviation Branding, Retail and Premium Banking, driving Product Innovation, curating seamless Digital Customer Experiences, shaping FMCG Product Branding and Design, and orchestrating unforgettable Customer Live Experiences and Events.

World Travel Awards, Asia Golden Awards – Brand
Revitalization, Marketing Communication and Campaign of the Year — Flynas
Golden Award for Excellence — ABN AMRO rebrand to RBS Bank

Client experience includes:

Bacardi, Corus, ING, Barclaycard, Merrill Lynch, Rio Tinto, Hilton, Akbank, Vodafone, SEB, Ladbrokes, John Lewis, RBS, GREY GOOSE, Saudi Arabian Railways, Agthia and Shell.

Client experience

Dustin Lawrence

Senior Brand Consultant

Dustin has been transforming business strategy into strategic brand stories that unite people inside and out for over 15 years.

Working across categories and countries has given him a breadth of experience to understand the importance for brands to balance scale with local relevance. He has worked in leading independent and global corporate brand agencies in Johannesburg, Sydney, UAE and London.

Working with global brands the like of EY, Siemens, Fidelity International, Capgemini and Bayer. He also has experience in communications planning working with the likes of Philips Healthcare and IBM. Dustin has extensive consultancy experience advising companies on brand insights and analytics, brand strategy, brand operationalisation, brand activation and engagement and building enduring stakeholder relationships through engagement.

Client experience includes:

EY, Siemens, Fidelity International, Capgemini, Bayer, Misk Government, Philips Healthcare and IBM.

Client experience

Sarah Watson

Account Director

Originally graduating from University of Surrey, Sarah brings over 20 years’ experience in first-class client services.

Her experience spans Branding, Design and Corporate Communications, extensively in B2B and more recently in Moving Image as a Producer.

Sarah has delivered complex and award-winning branding, employee engagement and campaign programmes for global organizations including Reckitt, Mubadala, BP, Kaust, FIFA, Canon, GKN Automotive and Williams F1 Racing.

Sarah provides highly skilled-project management expertise and will be pivotal in planning, co-ordinating and delivering the project on time, on budget all whilst exceeding quality expectations.

Client experience includes:

Reckitt, Mubadala, BP, Kaust, FIFA, Misk Government, Canon, GKN Automotive and Williams F1 Racing.

Client experience


Mark Teisler-Goldsmith

Creative Director

Mark has 15 years experience across a range of design disciplines within the world of branding. From working directly with CEO’s and refining their brand vision, through to bringing the brands to life visually in all their communications including: identity, print, advertising, exhibition and web design.

As a design director Mark’s experience at number of top agencies has seen him work on a huge variety of exciting projects for international clients such as Russian Standard Vodka, SWIFT, ABF The Soldiers’ Charity, Osborne Clarke, Selftrade, Symrise, Rainmakers’ CSI, Ballantine’s, Craegmoor, ICAEW, Brand London, Nakheel and the Palm Islands.

Client experience includes:

Russian Standard Vodka, SWIFT, ABF The Soldiers’ Charity, Osborne Clarke, Selftrade, Symrise, Rainmakers’ CSI, Ballantine’s, Craegmoor, ICAEW, Brand London, Nakheel, The Palm Islands

Client experience


Ben Robinson

Ben brings significant account management experience working on celebrated international brands with firms including Brandhouse and Cowan Design.

His brand and implementation experience includes projects for clients such as Heinz (Soups), Britvic (Robinsons) and John Cotton in the UK; GlaxoSmithKline (Aquafresh) and Kellogg’s (Special K) globally, Mars (Cesar dog food, Maltesers & Galaxy) in Europe; Agthia and PeipsiCo in the Middle East; and Kellogg’s (Extra/Komplete) in Central America.

Ben is a University of Warwick Graduate in Law and Business, was brought up in Plymouth, in the West Country, and has travelled extensively throughout South America.

Client experience includes:

Agrivita, Agthia, Al Ain, Al Ain Water, Alpin Water, Aquafresh, Branding, Cesar, Extra/Komplete (Central America), Galaxy, GSK, Heinz, Ice Crystal Water, John Cotton, Maltesers, Nutri-Grain, Special K

Client experience


Tamara Morris


Tamara helps companies define and express themselves through strategic corporate and consumer communications and messaging.

Tamara has over 15 years experience as a Board Director and Partner of the some the World’s largest communications companies including Omnicom’s Fleishman-Hillard.

A history and politics graduate of Bristol University, Tamara brings significant experience advising many of the worlds most influential technology brands on strategic positioning, market and product entry, restructuring working with internal and external audiences.

Client experience includes:

AT&T, Avaya, Blackberry, Dell, Huawei, Intel, RIM and TATA.

Client experience


Andy York

Consultant Director Verbal Identity

Originally an award winning advertising writer and creative director, Andy first got involved in branding by writing the first brand story telling project for Ericsson and the iconic green dot rebrand for Deloitte.

Subsequently he became Director of Verbal Identity for Interbrand – the world’s largest brand consultancy. There he created, implemented and helped manage the tone of voice for Nissan, Hays Recruitment, AstraZeneca, KPMG, Epson, Barclays and InterContinental.

Andy now works independently with brands and businesses in all sectors, sizes and stages on tone of voice and brand development, naming and strategic messaging.

Clients include Arup, Eurostar, McLaren, Flynas, Philadelphia Museum of Art, Cevalon, Aviva Investors, GACA, All England Club, Wimbledon, The Yacht Company, Tesco, Glyndebourne, Agthia and The Centre for World Culture.

Andy has delivered post and packages, Porsches and potatoes – but not at the same time.

He has also script doctored, speech written, ghost written and created trailers for Hollywood blockbusters – which is a great education in making every word count.

As far as he knows, he’s also the only tone of voice expert who has created the EU wide sponsorship bumpers for the Eurovision Song Contest.



Client experience includes:

Agthia, Dell, Eastway, flynas, McLaren, Nissan, KPMG, Epson, EDF, Barclays, Hays and Kaspersky.

Client experience


Neil Mason

Consultant Strategy Director

Neil has over 10 years experience working across a diverse range of product development and marketing disciplines.

Neil started his career as innovation consultant, where as part of a multi-disciplinary team, he relished the challenge of combining technology, brand, design and consumer insight to develop compelling product and service propositions for a range of blue-chip clients.

For the past six years, Neil has specialised in strategic brand development. Working with leading brand agencies and global brands, his core expertise and ability in problem solving, lateral thinking and understanding of user experience have enabled him to develop compelling and holistic brand strategies that deliver real value and commercial success for clients.

Client experience includes:

Nokia, Boeing, Neutrogena, HTC , Orange, P&G, Hugo Boss, Ford, Jaguar, Gossard, Wonderbra, M&S, Nestle, BlackBerry, HTC, Phillips, Gillette, J&J, Reckitt Benckiser, Astra Zeneca, William Hill, Roche and Electrolux.

Client experience


Lee Brett

Consultant Digital Director

Lee helps ambitious brands solve business and marketing problems through the use of advanced technology combined with compelling contemporary user experiences.

A seasoned interactive marketing lead with 15 years experience, Lee’s agency careers spans Director positions including Omnicom’s Impact Proximity, FCB digital agency, Blue Barracuda and ATOM.

For Emirates Airlines Lee managed an entire portfolio of companies including the Airline, Holidays, Arabian Adventures, Skywards, SkyCargo, Al Maha Desert Resort & Spa.

Client experience includes:

Adidas, Jeep, Coca-Cola, Disney, Emirates Airlines, Kraft, Oreo, Flynas, Nivea, Hyundai, Hilton, Nissan, Nike, MARS, M&M's, Pepsi, Pizza Hut, Samsung and Snickers.

Client experience


Jay Tunbridge

Design Director

Jay Tunbridge has 15 years experience working in the creative industry – previously Creative Director for leading London brand agencies Designhouse and L&Co, he has delivered brand-led design and digital projects for global organisations such as Heineken, JLL and Microsoft XBOX. Jay has focussed skillsets within the creative digital sector where he has previously undertaken UX and design projects for Renault, T Mobile, FT, IPC Media publications and more recently ferry comparison website Direct Ferries – Europe’s largest ferry ticket aggregator.

Leading design teams and working with some of London’s top creatives Jay has also been lucky enough to pick up some awards and recognition along the way. Today Jay provides both design and commercial photography services to businesses and individuals across the UK and beyond.

Jay is ever the optimist – likes classic American cars, sausage dogs and most importantly time in the sunshine.

Client experience includes:

JLL, Heineken, Renault, T Mobile, FT, Direct Ferries, Microsoft XBOX

Client experience

Rebecca Jaks rect

Rebecca Jaks

Consultant Strategy Director

As a conceptual/ strategic writer, Rebecca Jaks has over 20 years’ experience of brand development, creative strategising and writing across platforms and industry.

From speechwriting for Richard Branson to creating the concept for adidas’ first ever women’s store, Rebecca is driven by nailing an original thought and making words work as hard as imagery.

Rebecca’s branding & identity skillset includes developing brand tone of voice, creative development, internal engagement, and she has worked across a range of projects across experiential, print (press / outdoor / POS) & digital elements.

Client experience includes:

adidas, Barclays, Bayer, BBC, BP, Dept of Health, Essar [India], figleaves, Hertz, Jumeirah, NAB, Post Office, Royal Mail, The Elders, Virgin Atlantic, Virgin Media, Virgin Mobile, Virgin Trains

Client experience

© Aeron Branding, 2024. All rights reserved.