One of the biggest trends to hit soft drinks in the last few years, is nothing. Or at least the number that represents it.

Ever since the launch of Coca-Cola’s ‘manlier’ alternative to Diet Coke, zero has been a big number for beverages.

‘Zero‘ variants stretch across all Coca-Cola and Lucozade brands and the new ZERoh! water range are all keen to tap into health-conscious consumers.

Britvic have now added a new twist to the Zero mix, stretching the claim to alcohol as well as the other demons of sugar, salt and/or calories.

Sponsorship of Alcohol Concern’s Zero Alcohol Awards earlier this year, showed Britvic’s intent to give Zero fresh meaning.

With 7up Free Mojito and J2O already behind the bar as adult-friendly soft drinks, now their new NPD innovation arm, WiseHead Productions, has brought the launch of a ‘zero-proof’ drink, Thomas & Evans No.1.

Zero-proof drinks are an emerging category of drinks that are made with the same processes as alcoholic beverages, but without the alcohol. With more studies reporting the health dangers of alcohol, this could be a big new trend as Britvic reaching out to the conscientious adult ‘non’-drinker in a market drowned in syrupy sweet alternatives to alcohol.

Context

QiO Technologies is a fast-growing software engineering and data science business focussed on industrial optimisation. Since launching in February 2015, QiO has grown rapidly with it’s NAUTILIAN platform more than proving itself as a highly valuable asset for customers.

The QiO team combine agile software development and data science expertise with extensive ‘Industry 4.0’ knowledge. Collectively and as individuals, the team has been at the forefront of developments in industrial optimisation in recent years at leading major multinational players.

Ambition

As a pioneer of Industry 4.0 and leading the drive to realise the potential for the Internet of Things, QiO needed a cutting edge, dynamic identity and set of values that firmly positioned them at the head of the new generation of innovative software solutions providers.

Action

After assessing the competitive landscape with a comparator audit, and doing some internal market research we were able to pick out the existing identity’s core strengths and craft a much clearer identity that was unambiguous about the brand’s name and what it stood for. From a launchpad of “liberating engineering talent” we developed the value proposition of “Imaginative; Liberating; Involving” to reaffirm QiO’s commitment to working together to empower everyone in the QiO family to keep reinventing and pushing the boundaries of possibility.

Result

We delivered a range of services, including a comparator audit, proposition, tone of voice and refreshed visual identity across all key touch points. The new identity featured a reshaped logo and distinctive patterns and icons tailored specifically for QiO. This was most celebrated in the launch of a new, dynamic website and url – https://qio.io/ – and is also proudly shaping QiO’s technical white papers and presentations.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

Brett & Co was formed to help owners, agencies and brands define better. A creative consultancy, ensuring clients have the right people in the room for ideas, advice and achieving good things.

Ambition

A fresh start for Brett & Co required a fresh image and identity.

Action

We developed a striking identity that can be rolled across a variety of touch points, as the brand develops.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Giving a voice to people in the dark on social 

Context
As a competitive sports woman Cathy Wood was a member of the GB diving team and also a medal winner in the Iron Man Triathlon, a sport which she competed in at European and World levels. Both a former GB athlete and Daily Mail Journalist, Cathy came to us looking for a fresh perspective and a re-brand for her social media consultancy.

Ambition
With Cathy’s strong passions for sport, communication and empowering young people to have a voice, we wanted to create an engaging, youthful brand that would appeal to young people and athletes alike but which still reflected her significant sporting and journalistic credentials.

Action
Through strategic positioning and working closely with Cathy herself, we developed an exciting new corporate identity with a bespoke graphic system for use across both print and digital ecosystems.

Result
Having created the ‘Matchstick’ brand for Cathy we have now implemented the new corporate identity on a fully responsive website which can be seen here: www.matchstick.media

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

BEN ROBINSON

When there are so many more channels of communication it can be easy to be overawed by the variety of platforms and their incumbent cacophonies. Sometimes it makes you want to say nothing at all.

Which appears to be the latest trend for high profile musicians releasing new music.

In the last few weeks we have seen big releases from Beyonce and Radiohead, appearing with minimal fanfare but creating huge hype.

Beyonce launched her new ‘visual’ album as a TV special, taking fans by surprise

Radiohead actually set the ball rolling by saying less than nothing – they did their best to wipe their official presence off the internet, deleting social media feeds and removing websites. The remaining void immediately got people excited. People were talking because the band suddenly weren’t.

Radio silence preceded Radiohead‘s first album in 5 years

For a band such as Radiohead, any new release is sure to garner instant publicity and reach across the twittersphere thanks to their consistent high quality and popular appeal, but also their approach to experimenting with music and how they make it available (such as their innovative ‘pay what you want’ approach to releasing 2007’s In Rainbows).

In this case, they decided the best way to hype a new release wasn’t a sustained teaser campaign – adding to the noise – but instead clearing a space so that people would not just hear what they had to say, but stop what they were doing and listen to it.

The first tweet back – Radiohead returned to the internet with clips of their new video, shortly before the full album was launched

This is the great challenge all bands and brands face in a noisy marketplace. It’s all very well making yourself heard above other raising voices, the real question is: how do you make people listen?

ABU DHABI, 29th October 2015 (WAM) — Agthia Group PJSC, one of the UAE’s leading food and beverage companies, has reported a net profit of AED 179 million for the first nine months of 2015, an increase of 19 percent compared to the same period in 2014.

The group said this performance was driven by a growth in sales of 12 percent to AED 1.4 billion, as well as improved gross margins.

Dhafer Ayed Al Ahbabi, Chairman of Agthia Group commented: “Our performance over the last nine months shows that we are making strong progress on our strategy to become the market leader in our chosen categories and to deliver sustainable and profitable growth for our shareholders.”

Iqbal Hamzah, Chief Executive Officer of Agthia, added: “We have seen our core businesses continue to grow year-on-year, with water and beverages and flour categories in particular driving the results.”

“Our business and financial position is strong and we have the right strategy in place to remain on our growth trajectory creating value to our shareholders,” Hamzah added.

Agthia’s water and beverages segment, dominated by Al Ain bottled water, saw net revenues increase 24 per cent to AED457m during the first nine months of the year. The net profit for the segment rose 30 per cent to AED80m.

(c) 2015 Emirates News Agency (WAM) Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

We were delighted to see that Flynas, which made its first profit this year, is in talks with plane manufacturers Airbus and Boeing as it seeks to purchase four new aircraft over the next four years.

Its chief executive told reporters on Sunday: “Profitability has given us confidence. We’re talking to Airbus and Boeing to see their best offer,” Paul Byrne said on the sidelines of an aviation event in Dubai.

Flynas turned profitable earlier this year and has seen nine consecutive months of profit since, Byrne said.

The airline currently has about 26 aircraft in its fleet with the average age of eight and half years, he said.

Business owners are always thinking about their products and service offerings and how they can improve on them. The main goal is to deliver to your clients the best service possible, but also increasing sales and profits, which all go hand in hand. Business owners have to establish their presence, whether physical or online. They need brand  consultants with the right expertise to help them achieve this. Finding the right branding agency is crucial.

Get in touch with a reliable Branding Agency Dubai.  Building your brand awareness is essential and having the right partner to work with makes a big difference. While focusing on your products and services, let your Brand Consulting Firm London partners focus on your brand position and strategy.

What does an agency do for you? 

It is essential to understand how a branding agency works. This helps you to communicate more effectively on what you require. This will produce the best results when hiring a Branding Company Dubai. Communication is the key. When your brand partners understand your goals and objectives, this enhances the outcome and the execution of those objectives. The right information helps to devise a solid plan and execution strategy.

How can a branding agency meet your needs?

1 – The work of a branding agency starts with studying and understanding your company, but this is just one aspect. Your brand partner will also study your competition. They will gain insights into the market. This research gives them clarity to build a strong strategy for your business and brand. This result in a strong brand presence that attracts the right targeted audience.

2 – It’s imperative that a good branding company understands your business. This understanding may include brand mission, employees, and customers. Armed with this insight, the agency will know the challenges you face and find solutions to solve them.

3 – These agencies are well experienced in developing a strategy to create the most effective way of communicating your brand message.

To conclude 

The development of a brand or revamp can be a daunting task. Choosing a reliable Marketing Consultancy Dubai can make a significant difference on how your brand is communicated and received. Brand development requires a degree of knowledge and experience and choosing the right Branding Company Dubai can help your brand grow substantially.

What makes a winner?

We at Aeron rather like the look of this new book by Alastair Campbell…

Drawing on the wisdom of an astonishing array of talented people – from elite athletes to top managers, from rulers of countries to rulers of global business empires – Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success.

Onwards and upwards!

https://www.alastaircampbell.org/