Successful business owners are always thinking about their products and service offerings and how they can improve on them. The main goal is to deliver to your clients the best service possible, but also increasing sales and profits, which all go hand in hand. Business owners have to establish their presence, whether physical or online. They need brand  consultants with the right expertise to help them achieve this. Finding the right branding agency is crucial.

Get in touch with a reliable Branding Agency Dubai.  Building your brand awareness is essential and having the right partner to work with makes a big difference. While focusing on your products and services, let your Brand Consulting Firm London partners focus on your brand position and strategy.

What does an agency do for you? 

It is essential to understand how a branding agency works. This helps you to communicate more effectively on what you require. This will produce the best results when hiring a Branding Company Dubai. Communication is the key. When your brand partners understand your goals and objectives, this enhances the outcome and the execution of those objectives. The right information helps to devise a solid plan and execution strategy.

How can a branding agency meet your needs?

1 – The work of a branding agency starts with studying and understanding your company, but this is just one aspect. Your brand partner will also study your competition. They will gain insights into the market. This research gives them clarity to build a strong strategy for your business and brand. This result in a strong brand presence that attracts the right targeted audience.

2 – It’s imperative that a good branding company understands your business. This understanding may include brand mission, employees, and customers. Armed with this insight, the agency will know the challenges you face and find solutions to solve them.

3 – These agencies are well experienced in developing a strategy to create the most effective way of communicating your brand message.

To conclude 

The development of a brand or revamp can be a daunting task. Choosing a reliable Marketing Consultancy Dubai can make a significant difference on how your brand is communicated and received. Brand development requires a degree of knowledge and experience and choosing the right Branding Company Dubai can help your brand grow substantially.

Coca-Cola is already the world’s number 1 beverage brand but in a market under pressure to be forever healthier and contain less sugar, how can the infamously sugary soft drink stay fresh and stop sales going flat?

Previously, Coca-Cola had approached the health trend by branching out into new products. Diet Coke had traditionally been marketed to women, so Coke Zero was introduced to give men a low-calorie alternative too. Then Coke Life appeared, using natural sweeteners as a direct response to calls to reduce artificial sweeteners.

Throughout these developments, the original variant was kept separate to keep the brand from being diluted by the low/no-calorie options. However, with the market turning against sugar so sharply, it appears that the opposite is true. It is the original Coke that might benefit from the association with its ‘healthier’ offspring.

In January this year, Coca-Cola launched their “One Brand” strategy, bringing all four variants together under the same red dot label and the unified tagline “Taste The Feeling.” As Coca-Cola President and COO James Quincey explains:

“The One Brand strategy takes us from [an] ineffective way of talking about four different brands and if you grew up drinking Coke Classic and you wanted to switch to Coke Zero you almost have to change brand and change your lifestyle. Now the idea of the one brand is you can enjoy Coca-Cola the whole of your life and you can have it in different product variants as you want to mix and match whether it is caffeine or sugar or whatever.”

This also means, that rather than pushing four different brands, Coca-Cola have been able to focus their marketing efforts behind a single, clear message that is endorsed by the world’s most iconic logo.

And according to Quincey after just over six months it is already “starting to look very encouraging”, bringing in more sales and giving a further boost to the overall brand.

In a market that’s in danger of losing it’s fizz, Coca-Cola’s strategy of bringing its brands together appears to be paying off.

One of the biggest trends to hit soft drinks in the last few years, is nothing. Or at least the number that represents it.

Ever since the launch of Coca-Cola’s ‘manlier’ alternative to Diet Coke, zero has been a big number for beverages.

‘Zero‘ variants stretch across all Coca-Cola and Lucozade brands and the new ZERoh! water range are all keen to tap into health-conscious consumers.

Britvic have now added a new twist to the Zero mix, stretching the claim to alcohol as well as the other demons of sugar, salt and/or calories.

Sponsorship of Alcohol Concern’s Zero Alcohol Awards earlier this year, showed Britvic’s intent to give Zero fresh meaning.

With 7up Free Mojito and J2O already behind the bar as adult-friendly soft drinks, now their new NPD innovation arm, WiseHead Productions, has brought the launch of a ‘zero-proof’ drink, Thomas & Evans No.1.

Zero-proof drinks are an emerging category of drinks that are made with the same processes as alcoholic beverages, but without the alcohol. With more studies reporting the health dangers of alcohol, this could be a big new trend as Britvic reaching out to the conscientious adult ‘non’-drinker in a market drowned in syrupy sweet alternatives to alcohol.

BEN ROBINSON

When there are so many more channels of communication it can be easy to be overawed by the variety of platforms and their incumbent cacophonies. Sometimes it makes you want to say nothing at all.

Which appears to be the latest trend for high profile musicians releasing new music.

In the last few weeks we have seen big releases from Beyonce and Radiohead, appearing with minimal fanfare but creating huge hype.

Beyonce launched her new ‘visual’ album as a TV special, taking fans by surprise

Radiohead actually set the ball rolling by saying less than nothing – they did their best to wipe their official presence off the internet, deleting social media feeds and removing websites. The remaining void immediately got people excited. People were talking because the band suddenly weren’t.

Radio silence preceded Radiohead‘s first album in 5 years

For a band such as Radiohead, any new release is sure to garner instant publicity and reach across the twittersphere thanks to their consistent high quality and popular appeal, but also their approach to experimenting with music and how they make it available (such as their innovative ‘pay what you want’ approach to releasing 2007’s In Rainbows).

In this case, they decided the best way to hype a new release wasn’t a sustained teaser campaign – adding to the noise – but instead clearing a space so that people would not just hear what they had to say, but stop what they were doing and listen to it.

The first tweet back – Radiohead returned to the internet with clips of their new video, shortly before the full album was launched

This is the great challenge all bands and brands face in a noisy marketplace. It’s all very well making yourself heard above other raising voices, the real question is: how do you make people listen?

ABU DHABI, 29th October 2015 (WAM) — Agthia Group PJSC, one of the UAE’s leading food and beverage companies, has reported a net profit of AED 179 million for the first nine months of 2015, an increase of 19 percent compared to the same period in 2014.

The group said this performance was driven by a growth in sales of 12 percent to AED 1.4 billion, as well as improved gross margins.

Dhafer Ayed Al Ahbabi, Chairman of Agthia Group commented: “Our performance over the last nine months shows that we are making strong progress on our strategy to become the market leader in our chosen categories and to deliver sustainable and profitable growth for our shareholders.”

Iqbal Hamzah, Chief Executive Officer of Agthia, added: “We have seen our core businesses continue to grow year-on-year, with water and beverages and flour categories in particular driving the results.”

“Our business and financial position is strong and we have the right strategy in place to remain on our growth trajectory creating value to our shareholders,” Hamzah added.

Agthia’s water and beverages segment, dominated by Al Ain bottled water, saw net revenues increase 24 per cent to AED457m during the first nine months of the year. The net profit for the segment rose 30 per cent to AED80m.

(c) 2015 Emirates News Agency (WAM) Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

We were delighted to see that Flynas, which made its first profit this year, is in talks with plane manufacturers Airbus and Boeing as it seeks to purchase four new aircraft over the next four years.

Its chief executive told reporters on Sunday: “Profitability has given us confidence. We’re talking to Airbus and Boeing to see their best offer,” Paul Byrne said on the sidelines of an aviation event in Dubai.

Flynas turned profitable earlier this year and has seen nine consecutive months of profit since, Byrne said.

The airline currently has about 26 aircraft in its fleet with the average age of eight and half years, he said.

Business owners are always thinking about their products and service offerings and how they can improve on them. The main goal is to deliver to your clients the best service possible, but also increasing sales and profits, which all go hand in hand. Business owners have to establish their presence, whether physical or online. They need brand  consultants with the right expertise to help them achieve this. Finding the right branding agency is crucial.

Get in touch with a reliable Branding Agency Dubai.  Building your brand awareness is essential and having the right partner to work with makes a big difference. While focusing on your products and services, let your Brand Consulting Firm London partners focus on your brand position and strategy.

What does an agency do for you? 

It is essential to understand how a branding agency works. This helps you to communicate more effectively on what you require. This will produce the best results when hiring a Branding Company Dubai. Communication is the key. When your brand partners understand your goals and objectives, this enhances the outcome and the execution of those objectives. The right information helps to devise a solid plan and execution strategy.

How can a branding agency meet your needs?

1 – The work of a branding agency starts with studying and understanding your company, but this is just one aspect. Your brand partner will also study your competition. They will gain insights into the market. This research gives them clarity to build a strong strategy for your business and brand. This result in a strong brand presence that attracts the right targeted audience.

2 – It’s imperative that a good branding company understands your business. This understanding may include brand mission, employees, and customers. Armed with this insight, the agency will know the challenges you face and find solutions to solve them.

3 – These agencies are well experienced in developing a strategy to create the most effective way of communicating your brand message.

To conclude 

The development of a brand or revamp can be a daunting task. Choosing a reliable Marketing Consultancy Dubai can make a significant difference on how your brand is communicated and received. Brand development requires a degree of knowledge and experience and choosing the right Branding Company Dubai can help your brand grow substantially.

What makes a winner?

We at Aeron rather like the look of this new book by Alastair Campbell…

Drawing on the wisdom of an astonishing array of talented people – from elite athletes to top managers, from rulers of countries to rulers of global business empires – Alastair Campbell uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success.

Onwards and upwards!

https://www.alastaircampbell.org/

FLYNAS  REBRAND WINS THREE CMO ASIA GOLDEN AWARDS FOR EXCELLENCE IN BRANDING AND MARKETING

It fills us with great pride to announce that flynas are the recipients of Three CMO Asia Golden Awards for excellence in Branding and Marketing in 2014. Flynas were honoured with the awards in three categories: Brand revitalisation, Effective Use of Marketing Communication, and Marketing Campaign of the Year.

Commenting on this achievement, Mr Raja Azmi, CEO of flynas, said: “Theses three awards truly recognize the success of our recent rebranding…”

Having created an entirely new brand from name to strategic platform and visual identity, we implemented the flynas brand culminating in its launch at the Dubai Air show. Along with our Saudi partners Charisma, we delivered all aspects of the new flynas brand within a comprehensive range of services and we are thrilled that this progressive airline now has the recognition it deserves.

The criteria for the Brand Revitalization award were focused not only on a Successful rebrand but also assessing the subsequent launch of a new modern identity along with its impact and popularity.

To date flynas now has 3.5 million likes on www.facebook.com/flynas, 253,000 followers on https://twitter.com/flynas and not to mention a very happy team at the airline with positive feedback from trippers, travellers and tourists alike.

We are thrilled for our friends at flynas and we look forward to helping them go from strength to strength in 2015 and beyond.

See the launch advert TVC as follows: https://www.youtube.com/watch?v=Da1i3RLgTXQ