E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness, and and E-A-T score for a website has a direct effect on how high its pages rank on result pages in google searches. Yes, it has a lot to do with SEO.

Our brand consulting firm in London has conducted in-depth research on the matter, and we can confidently tell you that a low E-A-T score is a common barrier that keeps sites from appearing on Google searches. Basically, the algorithm is always changing because it is trying to improve. Google highly values its users and does not want to refer them to disreputable websites. One thing that you may not be aware of is Google’s search quality raters are human, and every time a human makes a determination, Google algorithms get better and can apply the logic to tens of thousands of other sites.

For those operating out of the Middle East, our branding agency Dubai, and our Brand Design Agency Abu Dhabi utilise only the most up to date methods, backed by in-house research to arrive at the most effective approaches for each of our valued clients. We have assisted more than a handful of reputable companies that have established themselves as household names to boost their E-A-T score, and a lot of that brings us back to the About Page.

Your About Page allows you to establish yourself as an authority — the Page demonstrates that you know what you’re talking about and can be trusted.

Here are some tips for writing an About Page that will perform well based on E-A-T:

1. Include Staff Names and Bios
2. Show Off Your Personality
3. Find Your Buzzwords
4. Focus on Personal Branding
5. Explain Your Process
6. Use Strong Words
7. Explain Jargon

If you are looking for a strong example where all these elements are present, we invite you to visit our About Page.

E-A-T Shows You How to Help Users

If you agree with us that it is valuable to your business to tap into Google’s desire for pages that meet E-A-T standards, you can start by focusing on your About Page and improve the rest of your site from there. In order to convey the right message, your website needs to exude purpose and starting at the about page allows you to explore ways that you offer assistance and convenience to your future users. Your About Page sets the tone for the rest of your website and working with Aeron’s Professional Services Brand Consultancy, will ensure that your company consistently conveys Expertise, Authoritativeness, and Trustworthiness, wherever your brand is present.

Luxury brands have the pressure of needing to stay ahead of the curve and jump through hoops to bring customers in. Luckily, there are various ways to achieve this, but it takes a dedicated effort to diversity their marketing strategies.

Aeron’s luxury brand and design consultancy approaches every campaign with several elements in consideration, including potential audiences, buyer personas, and photography that can all help massively. In our guide, we will help you comprehend how to get the most out of content marketing as a luxury brand.

There are five factors that clearly define a luxury brand:

Price

Quality

Design

Meaning

Rarity

Service

How can luxury brands use content marketing?

Content marketing heavily focusses on industry topics as opposed to selling a specific brand or service. Working alongside our professional service brand consultancy opens up more possibilities for the types of content you can create. Here are some of the best options for luxury brands:

Video Marketing

Video marketing is a major part of what Aeron’s brand design consultancy in London utilizes for modern marketing of luxury brands, and it would be vital to add this to your strategy. Our research statistics reveal that over 85% of internet users in the United Kingdom regularly watch video content on their devices. Videos are an excellent medium for attracting people to your luxury brand.

Influencer Content

In today’s digital world where instant fame is a possibility for anyone, influencers hold more sway than ever before with some of the more popular ones having an instant audience in the millions from their followers. People pay close attention to every detail of their online presence and tend to recall the products or brands that they frequently use or endorse.

Social Media

The use of social media in marketing a luxury brand is an art that needs to be mastered in order to maximise reach and engage potential consumers. The type of content you choose to publish is something that you need to make the most of by making your content as engaging and valuable as possible. Our marketing consultancy in Dubai has conducted research that revealed that 71% of consumers who enjoy positive social media experiences with a brand are likely to recommend that brand.

SEO

Search Engine Optimisation is vital for improving your luxury brand’s online visibility, which will bring in conversions by driving users to your business. This involves having a strong presence on search engine results for relevant keywords and topics related to your luxury brand. The goal here is to improve your rankings as much as possible and make it to the top of page 1 in a google search.

Partnering with Aeron

At Aaron, we bring together a highly collaborative and insightful team including brand strategists, architects, 2D & 3D designers, digital specialists, writers and AV Producers.

We have helped brands of all capacities tell their stories, engaging diverse audiences through apt and effective channels. We ensure all our projects have a fact-based foundation, are creatively executed and are practically applied through meaningful engagement programmes.

It would be a mistake to undermine your knowledge of the industry that you are in, which means that technically you don’t need a professional services brand consultancy to know the ins and outs of the service you provide. When partnering with a branding agency Dubai, you can always advise them on a certain topic when necessary, but what you actually need is branding partner that a can solve your biggest challenges, objectives like needing to engage new consumers and capture new markets, or drive top line growth, or even the need to refresh your brand to better communicate what you stand for. These important growth objectives require experienced problem solvers—issue-driven professionals with outstanding analytical skills who can also translate the rational into the emotional in order to connect high-level ideas with the people you’re trying to engage.

Aeron’s brand design agency London has experienced in-house marketing experts that approach your objectives through rigorous research so you can make fact-based decisions with certainty.

Big challenges don’t limit themselves to industry—and neither should you. Making the choice of working with our branding agency that has seen these challenges across a broader scope of industries means bigger thinking that translates into bigger results.

Do you think that you have a great SEO process in place for your business? If you have to think about it, the answer is definitely no. Companies that have a well executed SEO process know it because they consistently hit their targets. This is because they know what they are doing right and have it down to a process.

Search engine optimization is more important today than it ever has been because we live in the age of technology where your potential customers are turning to google to find the products and services that they need. A great SEO process means that your company makes it to the first page of google’s search results.  The brutal reality is, a lot of brands think that they know the basics of SEO, only have a rough plan in place. Working alongside Aeron’s financial services brand consultancy means that you will never have to improvise your SEO strategy as you go along. Our brand design agency London will walk you through what a great SEO process should look like.

Conduct Competitive Research

Before you get started on SEO for your business, you need to do your due diligence in the form of researching your biggest competitors and what others are doing in your industry. With this information you will get an idea of what Google likes and how you can draw from their strengths and avoid their weaknesses. This can be an arduous task especially if your main focus is to run your business. This is why brands that want to level up their SEO game turn to Aeron’s professional services brand consultancy.

Know Your Own Goals

Developing the right SEO strategy won’t work out properly unless you have defined your goals. For some companies doing SEO, their aim is to bring more traffic to their website, while for others it could be having the number 1 spot on the Google results page. Have clear and tangible goals that you want to work towards over the course of six months to a year. This is going to help you have direction and know the best way to move forward.

Review Your Website

If you are implementing an SEO strategy that brings traffic to your website, you need to take a good honest look at your website. Analyse what works well and what isn’t and make the necessary changes.

Analyse the Results

It is an important step in the SEO process to monitor and analyse your results. Keep in mind that the achievements from SEO do not happen overnight, it can take weeks to months to see any movement in website traffic, sales, and other elements of your website. Being patient and designating a time for analysis will allow you to learn what you have achieved and what is working.

 SEO with Aeron Branding

If you want to take the next step in SEO with guaranteed results, contact Aeron’s brand design agency London. We bring together a highly collaborative and insightful team including brand strategists, architects, 2D & 3D designers, digital specialists, writers and AV Producers.

We help brands tell their stories, engaging diverse audiences through apt and effective channels. We ensure all our projects have a fact-based foundation, are creatively executed and are practically applied through meaningful engagement programmes.

Due diligence through deep research is a leverage tool that our brand design agency in London relies on when it comes to the task of brand building. It is one of the key attributes that drives business growth for our clients, as a strong brand performs better financially, consistently beating their competitors year after year. As a branding agency London, we have proven that our brand building services help companies achieve their strategic, financial, and growth goals, and provide more opportunities for their employees.

Despite all these advantages a strong brand offers to a company, we still see many companies that avoid the commitment that’s required to build a relevant, compelling, and well-differentiated brand. The reason is because they think that working with a brand design agency Abu Dhabi will be costly or take too long, which neither are necessarily true if you are working with the right partner. Oftentimes companies are close-minded to doing deep research because they are confident that they know their market and customers well.

Our marketing consultancy in Dubai has proven successful in strengthening brands because of conducting deep, rigorous, quantitative research that often dispels long held beliefs. It allows companies a new perspective and access to a solid foundation for fact-based decision making and brand building. Research helps your company understand what matters most to your current customers and those you are trying to attract. To determine what matters most, it’s crucial to identify the market’s critical drivers, delighters, and table stakes in decision making. Through a combination of asking and empirically derived importance, your organisation will understand what truly matters most in decision making, and the potential differentiators on which to stake a claim.

Our deep research gives your company the edge because what customers think matters and they do not make decisions only rationally. Deep research that can uncover both the emotional and the rational, and then allow your company to understand the best way to convey a reputation that will matter to your audiences. It is a modern solution that can definitely spell the difference in revenue.

Purpose driven branding is still proving to be a brand buzzword, every brand seems to wants to be it, whether they are truly purpose-driven or not, because it is profitable. So, how do you know if being purpose-driven is the right approach for your brand?

The short answer to this is our in-depth research in our brand design agency London can tell you. Branding is about building a reputation—it’s about what you say you do—and also about what you really do. How you position yourself in the marketplace should be a balance of grounded, reach and stretch. Aeron’s brand design agency Abu Dhabi’s research can tell you how much permission you have to be purpose-driven. Because if it turns our to be too much stretch for you to be believable as a purpose-driven brand, then you shouldn’t go there—at least until you can change things within your company to make you more authentic.

Our marketing consultancy Dubai has conducted recent research that indicates that today’s consumers are becoming experts in recognizing insincere brands. So unless you are grounded and committed enough, you might want to reconsider your purpose-driven branding ideas—also because those who try to become purpose-driven are either a huge success—or a horrible failure. It’s not worth risking cynicism, boycotting, or backlash if you can’t back up what you say you stand for with what you do throughout your corporation.

When you’re successful at being purpose driven, you can almost guarantee you’ll be successful financially. Because according to our financial services brand consultancy research, nearly 63% of surveyed global consumers prefer to purchase products and services from companies that stand for something that reflects their own values and beliefs, and according to that same research, 62% of consumers want companies to take a stand on the social, cultural, environmental and political issues that they care most about. Before you flaunt your purpose-driven prowess, it’s smart to do research to ensure you have the market’s permission

About Aeron

We are Aeron, a digitally inspired London design agency that specialises in business transformation, brand strategy and design. Our purpose as a London branding agency is helping ambitious businesses grow and thrive in today’s market dynamic and disruptive market place.

Based on fundamental insights, our London creative design agency experts help organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

At your service: Ushering a new era in elite private and corporate concierge, chauffeur, travel and lifestyle management services.

Objective

Cevalon wanted to grow their online presence within the European and Middle Eastern market. In our early engagement days with the client, our deep research into the current landscape of the industry lead us to the knowledge that our client’s main competitors have already created a strong presence for themselves within those targeted spaces.

Cevalon were looking to increase the authority of their domain and enhance their overall visibility in the SERPs, becoming the go-to place for all things elite private and corporate concierge, chauffeur, travel and lifestyle management services.

Strategy:

Given the challenges presented to us, our recommended strategy for Cevalon chose to supplement our ongoing SEO activity with content production. The defining factor in the success of this strategy would hinge on our ability to produce compositions that were: high-quality, engaging, strategically frequent, keyword driven, and optimised for SEO.

With our main focus here on technical search engine optimisation (SEO), we could ensure that there would be an increase in organic traffic towards the Cevalon site, and that it would be as technically sound as as possible.

Results:

We were successful in increasing the domain’s visibility in the organic search engine results. We were able to rank Cevalon 1st on several keyword searches are frequently used within the luxury travel industry. The well executed SEO strategy yielded a 36.36% increase in new users and an increase of 173.08% improvement in google SERP inside of one month with our planned approach.

About Aeron

We are Aeron, a London brand design consultancy that specialises in SEO services, business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

At your service: Ushering a new era in elite private and corporate concierge, chauffeur, travel and lifestyle management services.

Context

The main objective of this digital engagement campaign was to give Cevalon more exposure online by using the various digital tools and strategy practices available, to drive more traffic to the website as well as showcasing and promoting their unique services and offerings.

The Activities

1. Website Enhancements
2. Social Media Management
3. Newsletter

Website Enhancements

To improve the potential client engagement on the Cevalon website we added a live chat feature and a popup form, allowing visitors to join Cevalon’s exclusive mailing list.

Social Media Management

We focused on growing the social audience and follower base through: hashtag campaigns, strong use of keywords, sharing relevant news, and articles and staying updated within your industry, and contributing our unique content with relevant images to broaden reach.

We also focused on sharing Cevalon’s service offering and knowledge within the industry through branded engagement to raise awareness and increase their social media presence.

Engagement Analysis

Taking on this project meant having to start from zero and creating a presence for Cevalon across the dominant social media platforms that are frequented by Cevalon’s target demographic. Over a short space of time, our activity proved to be effective in creating a notable rise in online engagement. Our content successfully yielded 2,700% increase in unique users through social media and an 80% growth in followers.

Context

Gate One is a specialist management consultancy, solely focused on the acceleration of successful digital and business change through smart, well-defined and executed portfolio, programme and project delivery.

Ambition

Gate One provide small, highly experienced and innovative teams embedded seamlessly alongside their clients’ teams, who get to the crux of problems quickly, shaping intelligent solutions and delivering lasting transformation results which can be felt across the organisation.

Aeron were tasked with supporting Gate One with their next chapter of their growth with the development of a clear brand positioning, a defendable proposition and a refreshed compelling verbal and visual identity system.

Action

We helped define Gates One’s purpose as co-piloting the reinvention of some of the world’s most interesting and influential organisations: whilst positioning the business as a collective of ex-big firm consultants, unified by a simple ideal – more meaningful business transformation, delivered as consulting should be.

The ‘Ripple’ icon graphically brings to life the force multiplying ripple effect which Gate One believe is at the heart of every successful business transformation. It speaks to the journey, in partnership with Gate One’s clients, to deliver change that counts. It encapsulates Gate One’s DNA, which is a blend; a combination of founders’ mentality, tempered with humility and a brilliant team spirit – which means Gate One genuinely relish taking complex situations apart, and designing something better. The colours reflect the care, passion, loyalty, humanity, empathy, warmth, approachability and dynamism Gate One hold true to their core.

Result

The new brand was launched in October 2017, commencing with an internal engagement programme supported by the provision of assets and tools to effect a seamless transition to the new brand from templates, brochures, stationery and digital asset design direction. The brand has now been implemented with an integrated external communications and marketing programme in conjunction with a next generation mobile and desktop website and digital assets.

About Aeron

We are Aeron, a London brand packaging design agency that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

It is a crowded market place. We are talking about the global scenario. Amid this chaos, your business has to stand out. And how do you propose to make your mark? The competition is stiff. You see so many brands daily. How does your brand manage to get the upper hand? Or, for that matter, how does your product and service gain loyalty?

After all, the brand is about loyalty, isn’t it? Customers keep coming back for more when they like a particular brand. It may be a new product line, branding for an aircraft operating service or hospitality. As a business owner, you need to attract your target audience and build a following and generate leads. Contact a brand strategy consultancy in Abu Dhabi. We are expert brand consultants and can deliver on your goals and vision for your company.

The Role of A Brand Consultant

It is essential to know how brand consultants work and can benefit your company. What is that quality which makes them stand out from others? One has to consider the fact that these experts have a wealth of experience developing and strategising brand positioning and launching. What more could you ask for? There is no doubt they play a crucial role in marketing and growing your brand.

They provide the right solutions to the challenges you may face with your brand. Through their experience and knowledge, they can revitalise and grow your business. Now, that’s no exaggeration. Work with a Brand Consulting Firm Abu Dhabi and see how your business can flourish.

The Benefits of Working With Brand Consultants

A brand consultant researches the market you are in. They have a vast of knowledge and experience in devising the right strategy for your business. They engage in what is known as competitive analysis. This provides great insight into where your business fits in the market is what your business has to offer. You have to race ahead of your competitors. Your brand consultant guides you on this path.

Other strategic measures include:

1 – Plan Promotion campaigns

2 – Gauge Customer tendencies

3 – Study the restrictions and more.

4 – Understanding the goals of your business

Conclusion

 
Work with a reputable Brand Design Agency in Abu Dhabi. It is time to partner with a branding agency who understands your vision and goals. It is essential to collaborate with strategic brand consultants who understand what you need and can deliver on your requirements.