A Guide to Content Marketing for Luxury Brands

Luxury brands have the pressure of needing to stay ahead of the curve and jump through hoops to bring customers in. Luckily, there are various ways to achieve this, but it takes a dedicated effort to diversity their marketing strategies.

Aeron’s luxury brand and design consultancy approaches every campaign with several elements in consideration, including potential audiences, buyer personas, and photography that can all help massively. In our guide, we will help you comprehend how to get the most out of content marketing as a luxury brand.

There are five factors that clearly define a luxury brand:

Price

Quality

Design

Meaning

Rarity

Service

How can luxury brands use content marketing?

Content marketing heavily focusses on industry topics as opposed to selling a specific brand or service. Working alongside our professional service brand consultancy opens up more possibilities for the types of content you can create. Here are some of the best options for luxury brands:

Video Marketing

Video marketing is a major part of what Aeron’s brand design consultancy in London utilizes for modern marketing of luxury brands, and it would be vital to add this to your strategy. Our research statistics reveal that over 85% of internet users in the United Kingdom regularly watch video content on their devices. Videos are an excellent medium for attracting people to your luxury brand.

Influencer Content

In today’s digital world where instant fame is a possibility for anyone, influencers hold more sway than ever before with some of the more popular ones having an instant audience in the millions from their followers. People pay close attention to every detail of their online presence and tend to recall the products or brands that they frequently use or endorse.

Social Media

The use of social media in marketing a luxury brand is an art that needs to be mastered in order to maximise reach and engage potential consumers. The type of content you choose to publish is something that you need to make the most of by making your content as engaging and valuable as possible. Our marketing consultancy in Dubai has conducted research that revealed that 71% of consumers who enjoy positive social media experiences with a brand are likely to recommend that brand.

SEO

Search Engine Optimisation is vital for improving your luxury brand’s online visibility, which will bring in conversions by driving users to your business. This involves having a strong presence on search engine results for relevant keywords and topics related to your luxury brand. The goal here is to improve your rankings as much as possible and make it to the top of page 1 in a google search.

Partnering with Aeron

At Aaron, we bring together a highly collaborative and insightful team including brand strategists, architects, 2D & 3D designers, digital specialists, writers and AV Producers.

We have helped brands of all capacities tell their stories, engaging diverse audiences through apt and effective channels. We ensure all our projects have a fact-based foundation, are creatively executed and are practically applied through meaningful engagement programmes.

 

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