What makes a good brand identity and logo?

In a world of information overload, the ability to create a logo that is both bold and simple, yet memorable, is key.

A logo serves as the visual face of your brand, representing its values, identity, and promise to the world. If you want your logo to make an impact, there are some fundamental principles you need to follow:

A logo should be memorable. Memorable logos are usually uncomplicated, leveraging the power of simplicity to leave a lasting impression.

A logo should resonate with your target audience. This means understanding your audience’s preferences, and values. It should evoke emotions and feelings that align with your brand’s identity. It should reinforce your brand’s identity and make it easier for your audience to connect with your mission and values.

A logo should be adaptable, whether digital or physical. In the age of multimedia, your logo should look just as striking on a billboard as it does on screen. Many brands in the physical world, have now undergone simplification for digital, for example, Mini and VW.

Simplicity is the ultimate sophistication — bold and simple go hand in hand when it comes to logos. Think of some of the most iconic logos in the world, such as Apple, Nike, or McDonald’s – all are straightforward and easy to recognise.

When your logo is memorable, resonates with your audience, versatile, and aligned with your brand’s character, it becomes a powerful tool in building a lasting connection between your brand and your customers.


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