How to Write a Strong About Page that Establishes E-A-T

Brand Consulting Firm London

E-A-T is an acronym for Expertise, Authoritativeness, and Trustworthiness, and and E-A-T score for a website has a direct effect on how high its pages rank on result pages in google searches. Yes, it has a lot to do with SEO.

Our brand consulting firm in London has conducted in-depth research on the matter, and we can confidently tell you that a low E-A-T score is a common barrier that keeps sites from appearing on Google searches. Basically, the algorithm is always changing because it is trying to improve. Google highly values its users and does not want to refer them to disreputable websites. One thing that you may not be aware of is Google’s search quality raters are human, and every time a human makes a determination, Google algorithms get better and can apply the logic to tens of thousands of other sites.

For those operating out of the Middle East, our branding agency Dubai, and our Brand Design Agency Abu Dhabi utilise only the most up to date methods, backed by in-house research to arrive at the most effective approaches for each of our valued clients. We have assisted more than a handful of reputable companies that have established themselves as household names to boost their E-A-T score, and a lot of that brings us back to the About Page.

Your About Page allows you to establish yourself as an authority — the Page demonstrates that you know what you’re talking about and can be trusted.

Here are some tips for writing an About Page that will perform well based on E-A-T:

  1. Include Staff Names and Bios
  2. Show Off Your Personality
  3. Find Your Buzzwords
  4. Focus on Personal Branding
  5. Explain Your Process
  6. Use Strong Words
  7. Explain Jargon

If you are looking for a strong example where all these elements are present, we invite you to visit our About Page.

E-A-T Shows You How to Help Users

If you agree with us that it is valuable to your business to tap into Google’s desire for pages that meet E-A-T standards, you can start by focusing on your About Page and improve the rest of your site from there. In order to convey the right message, your website needs to exude purpose and starting at the about page allows you to explore ways that you offer assistance and convenience to your future users. Your About Page sets the tone for the rest of your website and working with Aeron’s Professional Services Brand Consultancy, will ensure that your company consistently conveys Expertise, Authoritativeness, and Trustworthiness, wherever your brand is present.


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