The last day of the year saw an exciting new start for Saudi Arabian Railways (SAR). On December 31, the first full journey of the high-speed train connecting the two great Holy sites of Medina and Mecca over 450km.
High-profile passengers travelling on this inaugural journey included President-designate of the Saudi Railway Organization Dr. Rumaih Al-Rumaih (the head of the public transport authority), Spanish Ambassador Alvaro Iranzo, the chief executive of SAR, Dr. Bashar Al-Malik, and other national leaders contributing to the project.
One of the nation’s mega public transportation projects linking the two Holy Mosques of Makkah and Madinah, it is a key strategic infrastructure for the nation’s 2030 vision.
The Aeron team were instrumental in creating the SAR brand as a symbol of national pride in 2013; conducting Brand Research & Analysis, developing the Brand Strategy, Brand Narrative & Verbal Identity, Brand Journey & Brand Interaction, Brand Corporate Design, Brand Digital Design & Management, Brand Communication & Content, and Brand Environments. We produced a mini documentary series for SAR, when it launched in 2013:
Source: Arab News
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