Aeron’s Founder Matthew Millard-Beer has recently joined the CIAAD Executive Advisory Board.
The Council for International Accreditation of Architecture and Design (CIAAD) is a leading International Accreditation and Certification Platform and the official partner of the United Nations for the implementation and advancement of the Sustainable Development Goals UNSDGs.
CIAAD is the First and Only association in the world integrating architecture and design disciplines under one umbrella, hence ensuring a holistic approach to design education and the imagineering of the creative process, as well as the continuous development of the architecture and design professions worldwide.
CIAAD is endorsed and affiliated with the world’s most prestigious organizations in the fields of design, standardization and design education.
CIAAD’s vision is to be the leading Design Accreditation and Educational Hub, by integrating variable design disciplines under the umbrella of a holistic regulatory body. CIAAD’s vision is not limited to undergraduate design programs, but also seeks to become a global base for the development of postgraduate design programs and professional practices.
A Fellow of the Chartered Institute of Marketing, Matthew helps brands define and express themselves through strategic brand planning and project management of creative teams.
He is Managing Partner of Aeron Branding, an integrated consulting firm headquartered in London which helps its clients create brand-led growth. Aeron specialises in creating and managing transformative brands, design, marketing, analytics and innovation.
A frequent guest speaker at international brand and marketing conferences, Matthew has extensive consultancy experience advising governments and companies on brand, design & communications strategy – especially at the point of change on market entry, repositioning and restructuring.
Matthew was previously Regional Director of the World’s largest brand consultancy and led Interbrand’s operations in Northern Europe, Middle East, Turkey and India. He also worked for 10 years in Advertising & Communications as a Board Director with Omnicom agencies BBDO, Fleishman-Hillard and Porter Novelli; for whom he set up and managed their offices in emerging markets and the Middle East.
Matthew was educated at Victoria College Jersey, University of Westminster Business School, and following his graduation from The Royal Military Academy Sandhurst, served as a British Army Officer for six years.
We are Aeron, a London Brand Consultancy specialising in business transformation, brand strategy and design. As a London brand consulting and design firm our purpose is helping ambitious businesses thrive in today’s market place.
Based on fundamental insights, we are a London brand consulting and design firm whose experts help organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.
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