Raising Standards in Aviation

Context

As the Kingdom of Saudi Arabia focuses on Saudi Vision 2030 as a means to drive economic development and social advancement, GACA and Saudi Arabian Airports have an instrumental role in achieving the plan’s goals by enhancing the connectivity of the Nation.

As a result of the directive of Vision 2030, GACA is in the process of refreshing and clarifying its business strategy including the privatisation of its network of airports.

Ambition

In line with this, and based on its current corporate brand values, the initial task at hand was to assess, plan and deliver a clear, relevant and differentiated brand and campaign strategy to promote Dammam International Airport.

The airport has the ambition to be a progressive driver of economic development and symbol of national pride and the rebrand will help enable this by creating clarity, consistency and leadership.

Action

We developed an entirely new brand visual and verbal identity system based on the airport’s existing brand values of professional, dependable and forward-looking. Addressing touchpoints across the airport infrastructure we created an identity that aims to feel approachable, dynamic and timeless and allows for the airport identity, KFIA, to sit comfortably within the parent company brand, DACO.

Results

The brand film we prepared to herald the launch of the DACO brand was premiered in the Summer of 2017. As the new look is rolled-out we continue to support DACO and KFIA to ensure the identity takes-off and reach new heights.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

Nifor are a strategic international marketing consultancy focused on helping ambitious companies realise their growth objectives in Europe and the Middle East.

Ambition

Established at the end of 2016, Nifor needed a strong brand identity to support their launch as a consulting partner that bridges high-level marketing services with regional insight to connect investment with commercially rewarding opportunities.

Action

Working closely with the Nifor team, we ran a competitive audit to establish their intended positioning in the market. Having assessed the strategic positioning opportunities, we made sure Nifor had a clear offer and proposition, so that we could develop a compelling visual and verbal identity.

Response

We developed a striking brand identity, to reinforce Nifor’s eye for marketing detail and providing them with an iconic device and communications system that can be applied across marketing communications and brand assets.

Context
Based on a carefully considered combination of modern, innovative approaches to learning, Wigwam offer daily opportunities for children to enjoy child initiated and teacher led activities. All set within beautiful and tranquil open fields, woodland, vegetable plots and activity playground.

Ambition
To create a fun, engaging brand identity that encapsulates the independent, free-learning and creative approach to outdoor education for young children.

Action
We conducted a competitive audit of leading independent Forest Schools and similar educational organisations and charities. Having identified the strategic positioning we worked with the school’s core values to explore a range of potential identities.

Response
We then developed the chosen design into an identity toolkit – including a logo suite, colour palette and fonts – to be applied to the school’s website, communication materials and staff uniforms.

Context

Formed by a Royal Decree in 1978 as the National Shipping Company of Saudi Arabia, Bahri, has grown from a small shipping firm operating multipurpose vessels to become one of the biggest shipping conglomerates in the world.

Bahri continues to strive for continuous improvement and expansion of its services in the global logistics industry.

Ambition

As the company expanded and added new services to its offer, it became necessary to review the brand architecture, to ensure there was a system in place to accommodate all Bahri international and regional businesses, new brands, acquisitions and endorsements of existing and potentially new products and services.

Action

We were tasked with creating a compelling, enhanced Bahri Visual Identity System to fit their business and brand strategies and give fresh life to the identity developed previously for the company’s renaming from the National Shipping Company of Saudi Arabia.

Result

We developed a new bi-lingual word mark, an enhanced graphic device and a brand architecture system that could be used in a variety of applications across all Bahri services.

A comprehensive bi-lingual logo suite was provided along with detailed usage guidelines for the roll-out of the brand.

After the successful roll-out of the refreshed identity, we have continued to support Bahri through international trademark advice and registration and with strategic consulting on the branding and identity of joint ventures and partnered endeavours.

Context

QiO Technologies is a fast-growing software engineering and data science business focussed on industrial optimisation. Since launching in February 2015, QiO has grown rapidly with it’s NAUTILIAN platform more than proving itself as a highly valuable asset for customers.

The QiO team combine agile software development and data science expertise with extensive ‘Industry 4.0’ knowledge. Collectively and as individuals, the team has been at the forefront of developments in industrial optimisation in recent years at leading major multinational players.

Ambition

As a pioneer of Industry 4.0 and leading the drive to realise the potential for the Internet of Things, QiO needed a cutting edge, dynamic identity and set of values that firmly positioned them at the head of the new generation of innovative software solutions providers.

Action

After assessing the competitive landscape with a comparator audit, and doing some internal market research we were able to pick out the existing identity’s core strengths and craft a much clearer identity that was unambiguous about the brand’s name and what it stood for. From a launchpad of “liberating engineering talent” we developed the value proposition of “Imaginative; Liberating; Involving” to reaffirm QiO’s commitment to working together to empower everyone in the QiO family to keep reinventing and pushing the boundaries of possibility.

Result

We delivered a range of services, including a comparator audit, proposition, tone of voice and refreshed visual identity across all key touch points. The new identity featured a reshaped logo and distinctive patterns and icons tailored specifically for QiO. This was most celebrated in the launch of a new, dynamic website and url – https://qio.io/ – and is also proudly shaping QiO’s technical white papers and presentations.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

Brett & Co was formed to help owners, agencies and brands define better. A creative consultancy, ensuring clients have the right people in the room for ideas, advice and achieving good things.

Ambition

A fresh start for Brett & Co required a fresh image and identity.

Action

We developed a striking identity that can be rolled across a variety of touch points, as the brand develops.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Giving a voice to people in the dark on social 

Context
As a competitive sports woman Cathy Wood was a member of the GB diving team and also a medal winner in the Iron Man Triathlon, a sport which she competed in at European and World levels. Both a former GB athlete and Daily Mail Journalist, Cathy came to us looking for a fresh perspective and a re-brand for her social media consultancy.

Ambition
With Cathy’s strong passions for sport, communication and empowering young people to have a voice, we wanted to create an engaging, youthful brand that would appeal to young people and athletes alike but which still reflected her significant sporting and journalistic credentials.

Action
Through strategic positioning and working closely with Cathy herself, we developed an exciting new corporate identity with a bespoke graphic system for use across both print and digital ecosystems.

Result
Having created the ‘Matchstick’ brand for Cathy we have now implemented the new corporate identity on a fully responsive website which can be seen here: www.matchstick.media

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

Cycling isn’t just about getting from A-B, neither is it about being better than the rest and winning the next race. It’s about personal achievement, enjoyment and experience of riding just for ridings sake. It’s the constant challenge to yourself to be better, push yourself harder and cycle to places you’ve never been before.

Ambition

Eastway wants to be the brand that inspires and motivates our riders to get more out of themselves and their cycling. A bike that lets you ride harder and further, going places you never could before and pushing yourself to be better.

Action

We conducted a rigorous comparator audit and developed key insights for the brand which led to brand’s positioning, proposition of “for the more in you” and then brought this to life through a direct and motivational tone of voice, and a differentiated visuals identity system and full communications suite from advertising, POS and digital applications.

Results

Having created a new strategic platform and a visual identity, we are now in the implementation stage. https://eastwaybikes.com/ 

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Following the brand creation of Alpin conducted by our team, the product line up (0.5Lt, 1.5Lt, 19Lt. cylinder) was rolled out across the Adana and the neighbouring region.

Since it’s reimagining and repositioning, PET sales of Alpin are up 3 fold from 1 million to almost 3 million. The distribution network has increased seven fold and the factory has grown allowing for glass bottle production.

Now, as brand guardians for Alpin, we recently designed a new packaging range for the UAE/GCC region and Turkey, enhancing the label and bottle shape to maximise standout and assert a distinctive image in a competitive market. In approaching the structure we not only wanted to create an ergonomically pleasing experience we wanted also to represent the mountains of Adana which are now key design feature. Complete with a refreshed logo and new look labels the stunning new packaging are now being rolled out across the UAE and Turkey.

About Aeron

We are Aeron, a London brand design consultancy that specialises in branding and packaging, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Creating a higher performing brand for Saudi Arabia’s pioneering provider of business aviation services.

Context
Arabasco came to us as it was preparing for it’s next chapter of growth needing to find a clear, relevant and defendable brand proposition. They asked us to help bring this to life with a compelling stand out visual and verbal identity system.

Ambition
To create an aviation brand that provides a commercial and a luxurious advantage by understanding customers at both business and personal levels. We wanted to deliver a brand that was constantly looking for the better way, the more elegant answer, the ingenious solution. Our purpose in forming the new Arabasco was to permanently offer private aviation’s highest standards of service, technical excellence and planning expertise.

Action
So with progressive thinking, from planes to planning we ensured that the Arabasco brand would be precise and purposeful in delivering every aspect of its service to its customers. By consistently delivering a high quality service, we made sure we were giving Arabasco’s clients exactly what they wanted, heightened performance.

Results
Having created a fresh visual identity and fully responsive website we have now implemented the brand culminating in its launch at this years MEBA Exhibition in Dubai. See the new site here https://www.arabasco.aero/