Food & Beverage

Skills & services category

Strategy, Brand Journey & Interaction, Brand Corporate Design, Packaging Design, Communication & Content.

Brand creation and packaging range for Alpin Water

Alpin Pure Natural Spring Water, Turkey

Following the brand creation of Alpin conducted by our team, the product line up (0.5Lt, 1.5Lt, 19Lt. cylinder) was rolled out across the Adana and the neighbouring region.

Since it’s reimagining and repositioning, PET sales of Alpin are up 3 fold from 1 million to almost 3 million. The distribution network has increased seven fold and the factory has grown allowing for glass bottle production.

Now, as brand guardians for Alpin, we recently designed a new packaging range for the UAE/GCC region and Turkey, enhancing the label and bottle shape to maximise standout and assert a distinctive image in a competitive market. In approaching the structure we not only wanted to create an ergonomically pleasing experience we wanted also to represent the mountains of Adana which are now key design feature. Complete with a refreshed logo and new look labels the stunning new packaging are now being rolled out across the UAE and Turkey.

alpin pack group visual

alpin pack visual mixed

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About Aeron

We are Aeron, a London brand design consultancy that specialises in branding and packaging, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

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