Having recently started at Aeron Branding, Emma brings marketing experience with brands such as Evans, JD Williams, Curvissa, Gok Wan, The Sun, The Daily Mail, Anya Hindmarch and YSE Ski.

Emma graduated from the University of St Andrews with an MA Hons in International Relations and has worked in France, Switzerland, Tajikistan as well as various locations around the UK.  She Commissioned from the Royal Military Academy Sandhurst in 2012. She spends her spare time illustrating, sewing and trying to remember the first line of jokes.

We have just been working on the launch of a new innovative international bakery brand.

The brand new Grand Mills plant in Abu Dhabi have some of the most advanced technology in the Middle East, but they follow traditional baking recipes that have been used for centuries. Their dough is made from flour that contains 100% natural ingredients.

Their bread portfolio offers the F&B and other hospitality businesses, a wide range of internationally recognised bread types, sizes and flavours.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and packaging design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Corporate & Financial Services

Our teams experience in this sector is wide ranging.

Clients and brands we have worked with include AKBANK, Aviva, Barclays, Barclaycard, Hays Recruitment, Kaspersky, KPMG, Merrill Lynch, National Bank of Dubai, SEB Bank and Standard Chartered.

Beyond Feed. A new chapter for the regions leading animal feed business

Context

Agthia is a leading Abu Dhabi based food & beverage company.  And proud to be known for providing high quality, trusted, and
essential food and beverage products to customers and consumers alike across the UAE, GCC, Turkey and the wider Middle East.

Set up in 1978, Grand Mills was formed to help the UAE nation achieve food security.  Initially flour and silo based, animal feeds followed in 1981. Both activities were incorporated into Agthia when it was established in 2004.

Ambition

Agthia is justly proud of the Grand Mills name, and the reputation the business has grown, both for high quality healthy flours, foods and innovative, high quality, value for money animal feeds.

The ambition was to move away from a shared vision, to a company with a sharper, specialised focus on the industry issues and demands that matter to its customers most.

Action

Taking its place alongside Grand Mills, in 2014 the Grand Mills Feed business has been re-invented and revitalised as Agrivita.

The vision and brand proposition is to move ‘beyond feed’ to provide a committed and commercial service, offer wide ranging innovation, delivered through a team of experts and an evolving high performing and extensive product range.

Results

Our team helped Agthia develop a new name, a clear proposition, a rationalized product portfolio with clear price positioning, and a compelling visual identity system including a new corporate identity, enhanced product and packaging, brand environments and tools and applications to bring the brands to life across marketing and sales channels.

The brand launched in February 2014 with a launch to 500 industry professionals and customers to very positive reviews.

We have continued to support Agrivita, and in April 2017 advised and provided creative and strategic direction for the brand launch of a joint venture with Anderson Hay, Agrivita Marabe.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand enviromental strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Tamara helps companies define and express themselves through strategic corporate and consumer communications and messaging.

Tamara has over 15 years experience as a Board Director and Partner of the some the World’s largest communications companies including Omnicom’s Fleishman-Hillard.

A history and politics graduate of Bristol University, Tamara brings significant experience advising many of the worlds most influential technology brands on strategic positioning, market and product entry, restructuring working with internal and external audiences.

Originally an award winning advertising writer and creative director, Andy first got involved in branding by writing the first brand story telling project for Ericsson and the iconic green dot rebrand for Deloitte.

Subsequently he became Director of Verbal Identity for Interbrand – the world’s largest brand consultancy. There he created, implemented and helped manage the tone of voice for Nissan, Hays Recruitment, AstraZeneca, KPMG, Epson, Barclays and InterContinental.

Andy now works independently with brands and businesses in all sectors, sizes and stages on tone of voice and brand development, naming and strategic messaging.

Clients include Arup, Eurostar, McLaren, Flynas, Philadelphia Museum of Art, Cevalon, Aviva Investors, GACA, All England Club, Wimbledon, The Yacht Company, Tesco, Glyndebourne, Agthia and The Centre for World Culture.

Andy has delivered post and packages, Porsches and potatoes – but not at the same time.

He has also script doctored, speech written, ghost written and created trailers for Hollywood blockbusters – which is a great education in making every word count.

As far as he knows, he’s also the only tone of voice expert who has created the EU wide sponsorship bumpers for the Eurovision Song Contest.

Neil has over 10 years experience working across a diverse range of product development and marketing disciplines.

Neil started his career as innovation consultant, where as part of a multi-disciplinary team, he relished the challenge of combining technology, brand, design and consumer insight to develop compelling product and service propositions for a range of blue-chip clients.

For the past six years, Neil has specialised in strategic brand development. Working with leading brand agencies and global brands, his core expertise and ability in problem solving, lateral thinking and understanding of user experience have enabled him to develop compelling and holistic brand strategies that deliver real value and commercial success for clients.

Lee helps ambitious brands solve business and marketing problems through the use of advanced technology combined with compelling contemporary user experiences.

A seasoned interactive marketing lead with 15 years experience, Lee’s agency careers spans Director positions including Omnicom’s Impact Proximity, FCB digital agency, Blue Barracuda and ATOM.

For Emirates Airlines Lee managed an entire portfolio of companies including the Airline, Holidays, Arabian Adventures, Skywards, SkyCargo, Al Maha Desert Resort & Spa.

Our teams experience in this sector is wide ranging.

Most recently, we were invited to present a selection of campaign ideas to Visit Aberdeenshire. The brief was to reposition the city of Aberdeen and its surrounding county away from its traditional image of ‘The Oil Capital of Europe.’

Clients and brands we have also worked with include the following:

Al Maha Desert Resort & Spa, Disney, Neilson, Universal Orlando. Plus Bermuda, Egypt, FNCRT, Grenada, Iceland, Paris, Macau, Ontario, Utah and Vermont Tourism Boards.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Our team’s experience in this sector is wide ranging.  Clients and brands we have worked with include the following:

Agthia, Al Ain Water, Alpin Water, Bacardi (Grey Goose), Coca-Cola, Heineken, Ice Crystal Water, Kraft, Mars, M&M’s, Nestlé, Oreo, Pepsi, Pizza Hut, Snickers and Wrigley’s.