Skills & services category

Andy York

Andy helps brands to define and express themselves through tone of voice, good writing and strategic messaging.

He was formerly Director of Verbal Identity for Interbrand – the world’s largest brand consultancy – where he was responsible for developing and implementing the tone of voice for Nissan, KPMG, Epson, EDF, Rio Tinto, Barclays, Hays Recruitment and Kaspersky.

Now working with some of the world’s leading consultancies and brands, recent projects include repositioning for Agthia, tone of voice and story telling for Dell, messaging and tone of voice for The Centre for World Culture, rebrand and tone of voice for Aviva Investors and Fly NAS and brand communications for the launch of the McLaren MP4.



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