Matthew helps brands to define and express themselves through strategic brand planning and project management of creative teams.

Matthew has extensive consultancy experience advising governments and companies on brand & communications strategy – especially at the point of change on market entry, repositioning and restructuring.

Matthew was previously Regional Director of the World’s largest brand consultancy and led Interbrand’s operations in Northern Europe, Middle East, Turkey and India. He also worked for 10 years in Advertising & Communications as a Board Director with Omnicom agencies BBDO, Fleishman-Hillard and Porter Novelli; for whom he set up and managed their offices in emerging markets and the Middle East.

Matthew was educated at Victoria College Jersey, University of Westminster Business School, and following his graduation from The Royal Military Academy Sandhurst, served as a British Army Officer for six years.

With two decades of dedicated craftsmanship in the realm of creative branding, Chris Walmsley stands as a seasoned Creative Director. His specialism is in conceiving, nurturing, and executing comprehensive brand programs that transcend geographical boundaries for Aeron’s global clientele.

Chris excels in bridging the gap between brand and user, Chris crafts with unwavering clarity and purpose, employing strategic insight to bolster business objectives.
Chris’s portfolio spans the spectrum, encompassing iconic brands from multinational juggernauts to nimble, dynamic start-ups. He excels in Aviation Branding, Retail and Premium Banking, driving Product Innovation, curating seamless Digital Customer Experiences, shaping FMCG Product Branding and Design, and orchestrating unforgettable Customer Live Experiences and Events.

Awards
World Travel Awards, Asia Golden Awards – Brand
Revitalization, Marketing Communication and Campaign of the Year — Flynas
Golden Award for Excellence — ABN AMRO rebrand to RBS Bank

New Brand and Advertising Guidelines for Saudi’s National carrier flynas

Context

flynas www.flynas.com is a leading low-cost carrier from Saudi Arabia with a young fleet of 26 aircraft, operating nearly 1000 weekly flights to 30 destinations within and outside of Saudi Arabia. Launched in 2007, flynas has successfully operated over 170,000 flights carrying more than 18 million passengers, a number that has steadily grown over the years.

Ambition

Following our previous work creating the new brand name and brand identity for flynas in 2013, significant investments were made in enhancing its aircraft fleet and introducing a dedicated Business Class Cabin. Our task was to create a clear set of brand and advertising guidelines which could be used internationally by marketing agencies to ensue clarity, consistency and creative leadership across all communications platforms.

Action

Our team lead the development and formulation of the new brand. Alongside our Saudi partners Charisma, we created a comprehensive brand system, addressing consumer research, naming, visual and verbal identity all the way through to launch and campaign strategy. From this we developed a rigorous set of brand guidelines, covering a full suite of core brand identity elements, imagery, advertising, communications, livery and advertising standards.

Results 

The work has now been used by a host of international advertising, digital, print and media agencies and has helped the airline win a host of awards from Middle East Leading Low-Cost Airline at the World travel Awards 2015 to Three CMO Asia Golden Awards for excellence in Branding and Marketing in 2014.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

Cycling isn’t just about getting from A-B, neither is it about being better than the rest and winning the next race. It’s about personal achievement, enjoyment and experience of riding just for ridings sake. It’s the constant challenge to yourself to be better, push yourself harder and cycle to places you’ve never been before.

Ambition

Eastway wants to be the brand that inspires and motivates our riders to get more out of themselves and their cycling. A bike that lets you ride harder and further, going places you never could before and pushing yourself to be better.

Action

We conducted a rigorous comparator audit and developed key insights for the brand which led to brand’s positioning, proposition of “for the more in you” and then brought this to life through a direct and motivational tone of voice, and a differentiated visuals identity system and full communications suite from advertising, POS and digital applications.

Results

Having created a new strategic platform and a visual identity, we are now in the implementation stage. https://eastwaybikes.com/ 

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.