Matthew helps brands to define and express themselves through strategic brand planning and project management of creative teams.
Matthew has extensive consultancy experience advising governments and companies on brand & communications strategy – especially at the point of change on market entry, repositioning and restructuring.
Matthew was previously Regional Director of the World’s largest brand consultancy and led Interbrand’s operations in Northern Europe, Middle East, Turkey and India. He also worked for 10 years in Advertising & Communications as a Board Director with Omnicom agencies BBDO, Fleishman-Hillard and Porter Novelli; for whom he set up and managed their offices in emerging markets and the Middle East.
Matthew was educated at Victoria College Jersey, University of Westminster Business School, and following his graduation from The Royal Military Academy Sandhurst, served as a British Army Officer for six years.