New Brand and digital applications for Saudi’s National carrier flynas

Context

flynas www.flynas.com is a leading low-cost carrier from Saudi Arabia with a young fleet of 26 aircraft, operating nearly 1000 weekly flights to 30 destinations within and outside of Saudi Arabia. Launched in 2007, flynas has successfully operated over 170,000 flights carrying more than 18 million passengers, a number that has steadily grown over the years.

Ambition

Following our previous work creating the new brand name and brand identity for flynas in 2013, significant investments were made in enhancing its aircraft fleet and introducing a dedicated Business Class Cabin. Our task was to create a clear set of brand and advertising guidelines which could be used internationally by marketing agencies to ensue clarity, consistency and creative leadership across all communications platforms.

Action

Our team lead the development and formulation of the new brand. Alongside our Saudi partners Charisma, we created a comprehensive brand system, addressing consumer research, naming, visual and verbal identity all the way through to launch and campaign strategy. From this we developed a rigorous set of brand guidelines, covering a full suite of core brand identity elements, imagery, advertising, communications, livery and advertising standards.

Results 

The work has now been used by a host of international advertising, digital, print and media agencies and has helped the airline win a host of awards from Middle East Leading Low-Cost Airline at the World travel Awards 2015 to Three CMO Asia Golden Awards for excellence in Branding and Marketing in 2014.

New Brand and Advertising Guidelines for Saudi’s National carrier flynas

Context

flynas www.flynas.com is a leading low-cost carrier from Saudi Arabia with a young fleet of 26 aircraft, operating nearly 1000 weekly flights to 30 destinations within and outside of Saudi Arabia. Launched in 2007, flynas has successfully operated over 170,000 flights carrying more than 18 million passengers, a number that has steadily grown over the years.

Ambition

Following our previous work creating the new brand name and brand identity for flynas in 2013, significant investments were made in enhancing its aircraft fleet and introducing a dedicated Business Class Cabin. Our task was to create a clear set of brand and advertising guidelines which could be used internationally by marketing agencies to ensue clarity, consistency and creative leadership across all communications platforms.

Action

Our team lead the development and formulation of the new brand. Alongside our Saudi partners Charisma, we created a comprehensive brand system, addressing consumer research, naming, visual and verbal identity all the way through to launch and campaign strategy. From this we developed a rigorous set of brand guidelines, covering a full suite of core brand identity elements, imagery, advertising, communications, livery and advertising standards.

Results 

The work has now been used by a host of international advertising, digital, print and media agencies and has helped the airline win a host of awards from Middle East Leading Low-Cost Airline at the World travel Awards 2015 to Three CMO Asia Golden Awards for excellence in Branding and Marketing in 2014.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

We are delighted to see the new brand for Dammam Airports Company taking off, after its public launch recently.

Dammam’s King Fahd International Airport is being privatised as part of Saudi Vision 2030, and we have been working closely with GACA to craft an identity for the newly formed company that will own and manage the airport. The fresh new look for DACO will sit hand-in-hand with a new identity for the airport itself.

Vision 2030 includes an ambitious plan for investment and development in Saudi Arabia, and KFIA will be key for enabling opportunities in KSA’s eastern region, as noted by KFIA Director-General Turki bin Abdullah Al-Jawini. Quoted in Arab News, Mr Al-Jawani said, “Air transport has played, through time, an important role in the economic, social and cultural development in the eastern region, highlighting, in particular, KFIA’s significant role, since it has been laid into commission in 1999.”

The brand was launched at a ceremony attended by various government officials, businessmen, airport executives and representatives of several airlines. The grand unveiling of the identity came with the premier of the logo reveal film we created for the event.

Our identity for DACO can be seen across social media platforms, including Twitter and Facebook.

Raising Standards in Aviation

Context

As the Kingdom of Saudi Arabia focuses on Saudi Vision 2030 as a means to drive economic development and social advancement, GACA and Saudi Arabian Airports have an instrumental role in achieving the plan’s goals by enhancing the connectivity of the Nation.

As a result of the directive of Vision 2030, GACA is in the process of refreshing and clarifying its business strategy including the privatisation of its network of airports.

Ambition

In line with this, and based on its current corporate brand values, the initial task at hand was to assess, plan and deliver a clear, relevant and differentiated brand and campaign strategy to promote Dammam International Airport.

The airport has the ambition to be a progressive driver of economic development and symbol of national pride and the rebrand will help enable this by creating clarity, consistency and leadership.

Action

We developed an entirely new brand visual and verbal identity system based on the airport’s existing brand values of professional, dependable and forward-looking. Addressing touchpoints across the airport infrastructure we created an identity that aims to feel approachable, dynamic and timeless and allows for the airport identity, KFIA, to sit comfortably within the parent company brand, DACO.

Results

The brand film we prepared to herald the launch of the DACO brand was premiered in the Summer of 2017. As the new look is rolled-out we continue to support DACO and KFIA to ensure the identity takes-off and reach new heights.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Congratulations to our friends at flynas for receiving further recognition as the Best Low Cost Airline in the Middle East at the International Paris Air Show.

Having earned three gold awards in 2014 for the launch of the brand, flynas has continued it’s success, taking home titles as Best Low Cost Airline in the Middle East each year since.

The Skytrax awards represent an international standard of quality and excellence, and are awarded according to votes and surveys conducted over a 10 month period across 41 key performance indicators in products and services.

“We have an unwavering commitment to improve our services and performance to achieve the maximum satisfaction from our guests. Having been awarded the Skytrax award shows the pioneering spirit of flynas, and reflects the advancement in Saudi aviation. We, in flynas, are proud of continuously achieving excellence, and always being present in the award scene despite being in a heavily-competitive environment. We are very delighted and we always strive for more success.” Mr. Bandar Almohanna, Group CEO of Nas holding

“These awards mean a great deal to us in the flynas family. It is the magnificent teamwork and care of our guests that is being recognized here today. The same teamwork that delivers great value fares and consistently high On Time Performance results”. Mr. Paul Byrne, CEO of flynas

The new flynas brand was created and developed – brand name, strategic platform and visual identity – by Aeron’s team in 2013 and along with our Saudi partners, Charisma, we have continued to support the brand since.

See the launch advert TVC as follows:

https://www.youtube.com/watch?v=Da1i3RLgTXQ

Airlines have made the world smaller – it is now faster and easier than ever to travel vast distances around the globe thanks to massive advances in air transport technology.

However, airlines have also made huge contributions to making the world warmer. The fight is on to slow the rate the Earth’s climate is heating up, and the demand for air travel shows little sign of slowing down.

What can be done then if the demand remains?

For Alsaka Airlines, the answer is to change their fuels. If you can’t reduce carbon emissions by making fewer journeys, the only alternative is to cut your fossil fuel consumption – fortunately for Alaska Airlines they have one source that is cheap, plentiful and actually sustainable.

The Northwest Advanced Renewables Alliance (NARA), led Washington State University, has now developed a jetfuel made from forest residuals from the Pacific Northwest – the stumps, branches and unusable natural debris that is left over after a timber harvest or forest thinning of managed forests on private land.

Earlier this week, Alaska flew its first flights using a mix of traditional jetfuel and 20% biofuel. Sustainable alternative jet fuels can reduce greenhouse gas emission by 50-80 percent over the lifecycle of the fuel – from growth of the raw materials, transportation to a processing facility and production. The actual emission reduction depends on the type of raw materials used. The Air Alaska flight cut CO2 emissions by approximately 70 percent against conventional petroleum jet. Clearly there is still along way to go, but this is another big step forward for alternative fuels.

The challenge now for eco-conscious Airline brands like Alaska, is to continue this development and keep pushing for alternative fuels to become a regular, feasible and affordable alternative and make sure this isn’t just a greenwashing stunt that leaves a dirty trail in the sky.