Mark has 15 years experience across a range of design disciplines within the world of branding. From working directly with CEO’s and refining their brand vision, through to bringing the brands to life visually in all their communications including: identity, print, advertising, exhibition and web design.

As a design director Mark’s experience at number of top agencies has seen him work on a huge variety of exciting projects for international clients such as Russian Standard Vodka, SWIFT, ABF The Soldiers’ Charity, Osborne Clarke, Selftrade, Symrise, Rainmakers’ CSI, Ballantine’s, Craegmoor, ICAEW, Brand London, Nakheel and the Palm Islands.

Creating a higher performing brand for Saudi Arabia’s pioneering provider of business aviation services.

Context
Arabasco came to us as it was preparing for it’s next chapter of growth needing to find a clear, relevant and defendable brand proposition. They asked us to help bring this to life with a compelling stand out visual and verbal identity system.

Ambition
To create an aviation brand that provides a commercial and a luxurious advantage by understanding customers at both business and personal levels. We wanted to deliver a brand that was constantly looking for the better way, the more elegant answer, the ingenious solution. Our purpose in forming the new Arabasco was to permanently offer private aviation’s highest standards of service, technical excellence and planning expertise.

Action
So with progressive thinking, from planes to planning we ensured that the Arabasco brand would be precise and purposeful in delivering every aspect of its service to its customers. By consistently delivering a high quality service, we made sure we were giving Arabasco’s clients exactly what they wanted, heightened performance.

Results
Having created a fresh visual identity and fully responsive website we have now implemented the brand culminating in its launch at this years MEBA Exhibition in Dubai. See the new site here https://www.arabasco.aero/

We recently worked on the re-launch of this UAE based international management consultancy.

The fantastic Iolas team bring significant experience in corporate and enterprise strategy, corporate finance, marketing and sales, M&A, start-ups, transformation and turnaround, organization change and leadership, corporate governance, product and service innovation, performance improvement, operations, and manufacturing.

They help their clients identify and capture high value opportunities, build higher performing processes, teams and capabilities, and enable brands and businesses to expand across borders to achieve lasting strategic and operational excellence, and healthy financial performance.

Watch this space!

Context
NASJET are part of the dynamic National Air Services Group (NAS Holding) and deliver world-class services in aircraft sales, completions, management, flight support, fractional and charter. They approached us for strategic consultation and design services in implementing their new brand.

Ambition
To create a stand out visual system for the re-brand of NASJET to establish the company as a leading private aviation operator and services provider.

Action
Working closely with NASJET on the concept for their new brand identity we were able to help them finalise a clear, defendable graphic system to introduce across all key touch points and brand environments.

Results
We developed both English and Arabic logo suites and based on the new brand identity we created NASJET’s new coporate identity guidelines. The new branding can be seen on their website https://www.nasjet.com.sa/

About Aeron

We are Aeron, a London brand design consultancy that specialises in aviation transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context
Agthia’s Consumer Business Division is responsible for the management, distribution and marketing of several food and beverage brands manufactured in Agthia-owned operations located in the UAE Egypt and Turkey.

Their water and beverage portfolio includes: Al Ain Water. Established as an initiative of His Highness the Late Sheikh Zayed bin Sultan Al Nahyan, the company produces one of the leading bottled water brands in the UAE.

Ambition
Agthia wanted to create a clear, relevant, differentiated market leading proposition and compelling visual identity system for Al Ain Water as a “better” national water brand across the UAE. Agthia’s ambition was to be the No.1 brand of choice in Abu Dhabi and a Top 3 Brand across all other Emirates.

About Aeron

We are Aeron, a London brand design consultancy that specialises in branding packaging transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

A turnkey project to recreate an old coach house into a unique retreat to accommodate for those with a taste for boutique luxury.

Ambition

To collaborate closely with our architects to create a sophisticated, stylish ambience nestled in the lush Sussex countryside with all of the modern comforts and facilities discerning guests expect today.

Actions

Having developed a beautiful logo and graphic system for The Old Coach house we now have the brand ready to implement across key touch points upon completion of building work. Watch this space…

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

Charisma are a proudly Saudi brand design and communications business working with best in class international partners to create and build engaging and inventive brands. We were approached by Charisma to create a sophisticated and updated graphic system that would serve to enhance their existing identity whilst remaining true to the foundations of their brand.

Ambition

We wanted to create an impactful brand that would represent a new vision for the company whilst continuing to represent Charisma’s core offer; delivering imaginative and contemporary solutions to new and established brands across a range of media platforms.

Action

Staying true to Charisma’s values we were able to develop a unique corporate identity with a bespoke graphic system that retains the energy and vibrancy of the original Charisma brand yet is also progressive and forward thinking in it’s conception.

Result

Having developed the new Charisma identity we have now implemented the new graphic system on a fully responsive website which will soon be launched here: www.charisma.co

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Ben brings significant account management experience working on celebrated international brands with firms including Brandhouse and Cowan Design.

His brand and implementation experience includes projects for clients such as Heinz (Soups), Britvic (Robinsons) and John Cotton in the UK; GlaxoSmithKline (Aquafresh) and Kellogg’s (Special K) globally, Mars (Cesar dog food, Maltesers & Galaxy) in Europe; Agthia and PeipsiCo in the Middle East; and Kellogg’s (Extra/Komplete) in Central America.

Ben is a University of Warwick Graduate in Law and Business, was brought up in Plymouth, in the West Country, and has travelled extensively throughout South America.

Jay Tunbridge has 15 years experience working in the creative industry – previously Creative Director for leading London brand agencies Designhouse and L&Co, he has delivered brand-led design and digital projects for global organisations such as Heineken, JLL and Microsoft XBOX. Jay has focussed skillsets within the creative digital sector where he has previously undertaken UX and design projects for Renault, T Mobile, FT, IPC Media publications and more recently ferry comparison website Direct Ferries – Europe’s largest ferry ticket aggregator.

Leading design teams and working with some of London’s top creatives Jay has also been lucky enough to pick up some awards and recognition along the way. Today Jay provides both design and commercial photography services to businesses and individuals across the UK and beyond.

Jay is ever the optimist – likes classic American cars, sausage dogs and most importantly time in the sunshine.

As a conceptual/ strategic writer, Rebecca Jaks has over 20 years’ experience of brand development, creative strategising and writing across platforms and industry.

From speechwriting for Richard Branson to creating the concept for adidas’ first ever women’s store, Rebecca is driven by nailing an original thought and making words work as hard as imagery.

Rebecca’s branding & identity skillset includes developing brand tone of voice, creative development, internal engagement, and she has worked across a range of projects across experiential, print (press / outdoor / POS) & digital elements.