New Identity and Packaging for Al Ain Water

Al Ain Water

Context
Agthia’s Consumer Business Division is responsible for the management, distribution and marketing of several food and beverage brands manufactured in Agthia-owned operations located in the UAE Egypt and Turkey.

Their water and beverage portfolio includes: Al Ain Water. Established as an initiative of His Highness the Late Sheikh Zayed bin Sultan Al Nahyan, the company produces one of the leading bottled water brands in the UAE.

Ambition
Agthia wanted to create a clear, relevant, differentiated market leading proposition and compelling visual identity system for Al Ain Water as a “better” national water brand across the UAE. Agthia’s ambition was to be the No.1 brand of choice in Abu Dhabi and a Top 3 Brand across all other Emirates.

 

 

About Aeron

We are Aeron, a London brand design consultancy that specialises in branding packaging transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.