New Identity and Packaging for Al Ain Water

Al Ain Water

Context
Agthia’s Consumer Business Division is responsible for the management, distribution and marketing of several food and beverage brands manufactured in Agthia-owned operations located in the UAE Egypt and Turkey.

Their water and beverage portfolio includes: Al Ain Water. Established as an initiative of His Highness the Late Sheikh Zayed bin Sultan Al Nahyan, the company produces one of the leading bottled water brands in the UAE.

Ambition
Agthia wanted to create a clear, relevant, differentiated market leading proposition and compelling visual identity system for Al Ain Water as a “better” national water brand across the UAE. Agthia’s ambition was to be the No.1 brand of choice in Abu Dhabi and a Top 3 Brand across all other Emirates.