A New Vision

Charisma

Context

Charisma are a proudly Saudi brand design and communications business working with best in class international partners to create and build engaging and inventive brands. We were approached by Charisma to create a sophisticated and updated graphic system that would serve to enhance their existing identity whilst remaining true to the foundations of their brand.

Ambition

We wanted to create an impactful brand that would represent a new vision for the company whilst continuing to represent Charisma’s core offer; delivering imaginative and contemporary solutions to new and established brands across a range of media platforms.

Action

Staying true to Charisma’s values we were able to develop a unique corporate identity with a bespoke graphic system that retains the energy and vibrancy of the original Charisma brand yet is also progressive and forward thinking in it’s conception.

Result

Having developed the new Charisma identity we have now implemented the new graphic system on a fully responsive website which will soon be launched here: www.charisma.co