Luxury Travel / Destination Branding

Skills & services category

Strategy, Verbal Identity, Corporate & Digital Design, Brand Engagement: Customers & Consumers

A Complete Welcome – Al Waseel

Al Waseel Resort

Screen Shot 2015-11-06 at 11.14.51

Time For A Change 



Nestled amongst Riyadh’s rugged desert landscape Al Waseel is a wellness spa & resort set in a secluded conservation reserve intended for those seeking a rejuvenating retreat to serenity.


Our ambition for Al Waseel was for it to be valued by Riyadh’s leaders in life as the most progressive, authentic and serene wellness spa & resort of choice.


Borne out of the spirit of Al Waseel, the land, it’s people and it’s eternal connections we sought about creating a brand & identity for the resort that would encapsulate it’s timeless values just like the unique fossils that can be found in it’s environs.


Having created an entirely new brand and identity we crafted a beautifully elegant bespoke symbol, wordmark and visual system that represent the Al Waseel’s ongoing commitment to luxury, refinement and sophistication.


Screen Shot 2015-11-06 at 11.13.49

Screen Shot 2015-11-06 at 11.11.27

Screen Shot 2015-11-06 at 11.17.13


Screen Shot 2015-11-06 at 11.16.51


Screen Shot 2015-11-06 at 11.22.11

Screen Shot 2015-11-06 at 11.15.20

Screen Shot 2015-11-06 at 11.22.29

Screen Shot 2015-11-06 at 16.12.33

Screen Shot 2015-11-06 at 16.12.20

Screen Shot 2015-11-06 at 16.07.18

Screen Shot 2015-11-06 at 16.12.44

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

© Aeron Branding, 2024. All rights reserved.