In today’s world, where environmental consciousness is more important than ever, companies have a unique opportunity to showcase their commitment to sustainability through their brand identity.

Beyond merely offering products and services, businesses now possess the opportunity to eloquently demonstrate their unwavering commitment to sustainability through their brand identity.

A brand’s identity expends beyond its visual appearance; it is a statement of a company’s values and aspirations. By integrating sustainability into branding, businesses can communicate their dedication to making a positive impact on the planet.

In a world where consumers increasingly seek out brands that mirror their eco-conscious values, cultivating a sustainable brand identity takes on profound significance, encapsulating not just visual elements but an ethos that resonates the companies’ wider values.

An illustrative case in point is Belu Water, a beverage business and social enterprise driven by a resounding purpose. This purpose permeates every facet of their marketing and operations. Belu Water’s commitment to advancing United Nations Sustainable Development Goals (SDGs) 6 (Clean Water and Sanitation), 12 (Responsible Consumption and Production), and 13 (Climate Action) is vividly reflected in their identity.

Their messaging, “that not all drinks are created equal,” succinctly encapsulates their call for change. In the pursuit of this transformative purpose, Belu Water channels its profits into combating carbon emissions, championing a circular economy, and eradicating water poverty. This exemplifies a tangible manifestation of how a brand’s identity can extend beyond the visual, serving as a potent embodiment of a company’s values and aspirations. Belu believe that it’s a consumers should have the choice to ‘do good’ with their purchasing, and since 2011 have gifted over 5.5 billion to WaterAid.

The Belu Water example stands as a testament to how a brand’s identity can transcend aesthetics, acting as a proclamation of its inherent values and aspirations. In this way, the importance of building a sustainable brand identity cannot be understated, both as a means of transforming a brand’s identity into a powerful vehicle for articulating their dedication to sustainability but to continue to attract eco-conscious and ethical consumers.

Have you noticed lately that it seems as if everything is getting a reboot, for example, Space Jam, Top Gun and even the Motorola Razor. To some people, this ongoing trend of blast from the past might come across as a lack of creativity that banks on the success of past popularity, but we think it goes much deeper than that.

Our branding agency in Dubai suggests that when properly utilised, nostalgia marketing is a highly effective way to excite and targeted audiences and bring forth brand affinity that most consumers will never forget. Aeron Branding’s marketing consultancy Dubai has come up with a list of a few ways to get it right!

Follow the nostalgia trends on social media 

Social media is a melting pot of trending nostalgia, where users can reminisce and feel connected to a wider community of individuals who share the same interests. It is as simple as following the right hashtags, for example #nostalgia is a good place to start to find content and conversations about what audiences miss from the past and the brands that have made a significant impact that has carried on over the years.

As a matter of fact our financial services brand consultancy firms use social listening as a tool to stay connected to social conversations, allowing us to help our clients capitalise on moments when people are invested in their brand’s legacy.

Focus on audience and relevance

To successfully utilize nostalgia marketing as a tool in your strategy, your brand needs to have a good knowledge of what resonates with your target audience. Basically, what makes one group of people feel nostalgic could make another group feel disconnected. Variables like age, interests, and key historical events are factors that influence what we hold dear. At first glance, nostalgia marketing appears to narrow the audience you’re able to target. But at its best, it can drive your brand and legacy in front of new audiences.

Don’t force it 

Nostalgia is a powerful emotional experience that makes people feel bonded to their longtime favourite and iconic brands, products, music, movies, etc. These memories are precious to us, so if it’s redesigned or repurposed in a fashion that fans aren’t receptive to, you will hear about it.

Do keep in mind that nostalgia marketing is a tactic and not a long-term business strategy, so the worst thing your brand can do is try to force it when it doesn’t fit. For example, if your business is new and tied to being modern, fresh and innovative, market it that way.

In conclusion

What is important for any brand is that they keep listening to their customers and they base every strategic decision on this. If you need help on finding out what makes your audience nostalgic, our brand design agency in Abu Dhabi will help you start listening and determine what types of content they want to see more of from your brand.

Luxury brands have the pressure of needing to stay ahead of the curve and jump through hoops to bring customers in. Luckily, there are various ways to achieve this, but it takes a dedicated effort to diversity their marketing strategies.

Aeron’s luxury brand and design consultancy approaches every campaign with several elements in consideration, including potential audiences, buyer personas, and photography that can all help massively. In our guide, we will help you comprehend how to get the most out of content marketing as a luxury brand.

There are five factors that clearly define a luxury brand:

Price

Quality

Design

Meaning

Rarity

Service

How can luxury brands use content marketing?

Content marketing heavily focusses on industry topics as opposed to selling a specific brand or service. Working alongside our professional service brand consultancy opens up more possibilities for the types of content you can create. Here are some of the best options for luxury brands:

Video Marketing

Video marketing is a major part of what Aeron’s brand design consultancy in London utilizes for modern marketing of luxury brands, and it would be vital to add this to your strategy. Our research statistics reveal that over 85% of internet users in the United Kingdom regularly watch video content on their devices. Videos are an excellent medium for attracting people to your luxury brand.

Influencer Content

In today’s digital world where instant fame is a possibility for anyone, influencers hold more sway than ever before with some of the more popular ones having an instant audience in the millions from their followers. People pay close attention to every detail of their online presence and tend to recall the products or brands that they frequently use or endorse.

Social Media

The use of social media in marketing a luxury brand is an art that needs to be mastered in order to maximise reach and engage potential consumers. The type of content you choose to publish is something that you need to make the most of by making your content as engaging and valuable as possible. Our marketing consultancy in Dubai has conducted research that revealed that 71% of consumers who enjoy positive social media experiences with a brand are likely to recommend that brand.

SEO

Search Engine Optimisation is vital for improving your luxury brand’s online visibility, which will bring in conversions by driving users to your business. This involves having a strong presence on search engine results for relevant keywords and topics related to your luxury brand. The goal here is to improve your rankings as much as possible and make it to the top of page 1 in a google search.

Partnering with Aeron

At Aaron, we bring together a highly collaborative and insightful team including brand strategists, architects, 2D & 3D designers, digital specialists, writers and AV Producers.

We have helped brands of all capacities tell their stories, engaging diverse audiences through apt and effective channels. We ensure all our projects have a fact-based foundation, are creatively executed and are practically applied through meaningful engagement programmes.

It would be a mistake to undermine your knowledge of the industry that you are in, which means that technically you don’t need a professional services brand consultancy to know the ins and outs of the service you provide. When partnering with a branding agency Dubai, you can always advise them on a certain topic when necessary, but what you actually need is branding partner that a can solve your biggest challenges, objectives like needing to engage new consumers and capture new markets, or drive top line growth, or even the need to refresh your brand to better communicate what you stand for. These important growth objectives require experienced problem solvers—issue-driven professionals with outstanding analytical skills who can also translate the rational into the emotional in order to connect high-level ideas with the people you’re trying to engage.

Aeron’s brand design agency London has experienced in-house marketing experts that approach your objectives through rigorous research so you can make fact-based decisions with certainty.

Big challenges don’t limit themselves to industry—and neither should you. Making the choice of working with our branding agency that has seen these challenges across a broader scope of industries means bigger thinking that translates into bigger results.

Do you think that you have a great SEO process in place for your business? If you have to think about it, the answer is definitely no. Companies that have a well executed SEO process know it because they consistently hit their targets. This is because they know what they are doing right and have it down to a process.

Search engine optimization is more important today than it ever has been because we live in the age of technology where your potential customers are turning to google to find the products and services that they need. A great SEO process means that your company makes it to the first page of google’s search results.  The brutal reality is, a lot of brands think that they know the basics of SEO, only have a rough plan in place. Working alongside Aeron’s financial services brand consultancy means that you will never have to improvise your SEO strategy as you go along. Our brand design agency London will walk you through what a great SEO process should look like.

Conduct Competitive Research

Before you get started on SEO for your business, you need to do your due diligence in the form of researching your biggest competitors and what others are doing in your industry. With this information you will get an idea of what Google likes and how you can draw from their strengths and avoid their weaknesses. This can be an arduous task especially if your main focus is to run your business. This is why brands that want to level up their SEO game turn to Aeron’s professional services brand consultancy.

Know Your Own Goals

Developing the right SEO strategy won’t work out properly unless you have defined your goals. For some companies doing SEO, their aim is to bring more traffic to their website, while for others it could be having the number 1 spot on the Google results page. Have clear and tangible goals that you want to work towards over the course of six months to a year. This is going to help you have direction and know the best way to move forward.

Review Your Website

If you are implementing an SEO strategy that brings traffic to your website, you need to take a good honest look at your website. Analyse what works well and what isn’t and make the necessary changes.

Analyse the Results

It is an important step in the SEO process to monitor and analyse your results. Keep in mind that the achievements from SEO do not happen overnight, it can take weeks to months to see any movement in website traffic, sales, and other elements of your website. Being patient and designating a time for analysis will allow you to learn what you have achieved and what is working.

 SEO with Aeron Branding

If you want to take the next step in SEO with guaranteed results, contact Aeron’s brand design agency London. We bring together a highly collaborative and insightful team including brand strategists, architects, 2D & 3D designers, digital specialists, writers and AV Producers.

We help brands tell their stories, engaging diverse audiences through apt and effective channels. We ensure all our projects have a fact-based foundation, are creatively executed and are practically applied through meaningful engagement programmes.