At your service: Ushering in a new era in elite private and corporate concierge, chauffeur, travel and lifestyle management services.

Objective

Cevalon wanted to grow its online presence within the European and Middle Eastern markets. In our early engagement days with the client, our deep research into the industry’s current landscape led us to the conclusion that our client’s main competitors have already established a strong presence in those targeted spaces.

Cevalon was looking to increase the authority of its domain and enhance its overall visibility in the SERPs, becoming the go-to destination for all things elite private and corporate concierge, chauffeur, travel, and lifestyle management services.

Strategy:

Given the challenges we face, our recommended strategy for Cevalon is to supplement our ongoing SEO activity with content production. The defining factor in the success of this strategy would hinge on our ability to produce compositions that were: high-quality, engaging, strategically frequent, keyword-driven, and optimised for SEO.

With our main focus here on technical search engine optimisation (SEO), we could ensure an increase in organic traffic to the Cevalon site and that it would be as technically sound as possible.

Results:

We were successful in increasing the domain’s visibility in the organic search engine results. We ranked Cevalon 1st on several frequently used keywords in the luxury travel industry. With our planned approach, the well-executed SEO strategy yielded a 36.36% increase in new users and a 173.08% increase in Google SERP rankings within one month.

About Aeron

We are Aeron, a London-based brand design consultancy specialising in SEO services, business transformation, and brand strategy and design. Our purpose is to help ambitious businesses thrive in today’s marketplace.

Based on fundamental insights, our London brand design consultancy is an expert in helping organisations define their brand purpose: a clear, relevant, ownable, and defendable territory that delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight, inspiring creativity and transformative digital technology to deliver enduring growth.

At your service: Ushering a new era in elite private and corporate concierge, chauffeur, travel and lifestyle management services.

Context

The main objective of this digital engagement campaign was to give Cevalon more exposure online by using the various digital tools and strategy practices available, to drive more traffic to the website as well as showcasing and promoting their unique services and offerings.

The Activities

1. Website Enhancements
2. Social Media Management
3. Newsletter

Website Enhancements

To improve the potential client engagement on the Cevalon website we added a live chat feature and a popup form, allowing visitors to join Cevalon’s exclusive mailing list.

Social Media Management

We focused on growing the social audience and follower base through: hashtag campaigns, strong use of keywords, sharing relevant news, and articles and staying updated within your industry, and contributing our unique content with relevant images to broaden reach.

We also focused on sharing Cevalon’s service offering and knowledge within the industry through branded engagement to raise awareness and increase their social media presence.

Engagement Analysis

Taking on this project meant having to start from zero and creating a presence for Cevalon across the dominant social media platforms that are frequented by Cevalon’s target demographic. Over a short space of time, our activity proved to be effective in creating a notable rise in online engagement. Our content successfully yielded 2,700% increase in unique users through social media and an 80% growth in followers.

At your service: Ushering a new era in elite private and corporate concierge, chauffeur, travel and lifestyle management services.

Context

Today, our journeys through life are more complex and intricate than ever. Even for the world’s most accomplished citizens, smooth and successful progress in business, life, nation or family is a constantly evolving challenge.

Ambition

Munich based Cevalon clearly understands every aspect of this challenge, with its newly expanded service offering, which provides elite private and corporate concierge, chauffeur, travel and lifestyle management services to the world’s most influential people, their businesses and families.

In order to prepare Cevalon for their next chapter of successful growth, our task was to create a clear brand positioning strategy, develop a relevant service offering, create an international marketing strategy – and finally bring this thinking to life creatively.

Action

Cevalon’s corporate and personal clients value their emphasis on intuitively anticipating, understanding and delivering exactly what every moment demands. Often before their clients know it themselves. We centred our thinking on Cevalon’s extraordinary know-how and exemplary service which puts their clients at ease and at home wherever they are in the world. This sense of purpose became central to our work which encompassed brand definition, brand values, a new comprehensive brand architecture system and service offering.

Result

Our strategic work culminated in a refreshed visual and verbal identity system, a new digital ecosystem with an entirely new fully functional responsive user-friendly website built with WordPress CMS, mobile and tablet digital platforms, SEO consultancy, plus the design and production of a premium brochure to be utilised for international marketing. The feedback has been tremendously positive to-date and is contributing to increased demand for Cevalon’s services.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.