We have just been working on the launch of a new innovative international bakery brand.

The brand new Grand Mills plant in Abu Dhabi have some of the most advanced technology in the Middle East, but they follow traditional baking recipes that have been used for centuries. Their dough is made from flour that contains 100% natural ingredients.

Their bread portfolio offers the F&B and other hospitality businesses, a wide range of internationally recognised bread types, sizes and flavours.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and packaging design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context
NASJET are part of the dynamic National Air Services Group (NAS Holding) and deliver world-class services in aircraft sales, completions, management, flight support, fractional and charter. They approached us for strategic consultation and design services in implementing their new brand.

Ambition
To create a stand out visual system for the re-brand of NASJET to establish the company as a leading private aviation operator and services provider.

Action
Working closely with NASJET on the concept for their new brand identity we were able to help them finalise a clear, defendable graphic system to introduce across all key touch points and brand environments.

Results
We developed both English and Arabic logo suites and based on the new brand identity we created NASJET’s new coporate identity guidelines. The new branding can be seen on their website https://www.nasjet.com.sa/

About Aeron

We are Aeron, a London brand design consultancy that specialises in aviation transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context
Agthia’s Consumer Business Division is responsible for the management, distribution and marketing of several food and beverage brands manufactured in Agthia-owned operations located in the UAE Egypt and Turkey.

Their water and beverage portfolio includes: Al Ain Water. Established as an initiative of His Highness the Late Sheikh Zayed bin Sultan Al Nahyan, the company produces one of the leading bottled water brands in the UAE.

Ambition
Agthia wanted to create a clear, relevant, differentiated market leading proposition and compelling visual identity system for Al Ain Water as a “better” national water brand across the UAE. Agthia’s ambition was to be the No.1 brand of choice in Abu Dhabi and a Top 3 Brand across all other Emirates.

About Aeron

We are Aeron, a London brand design consultancy that specialises in branding packaging transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

A turnkey project to recreate an old coach house into a unique retreat to accommodate for those with a taste for boutique luxury.

Ambition

To collaborate closely with our architects to create a sophisticated, stylish ambience nestled in the lush Sussex countryside with all of the modern comforts and facilities discerning guests expect today.

Actions

Having developed a beautiful logo and graphic system for The Old Coach house we now have the brand ready to implement across key touch points upon completion of building work. Watch this space…

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Context

Charisma are a proudly Saudi brand design and communications business working with best in class international partners to create and build engaging and inventive brands. We were approached by Charisma to create a sophisticated and updated graphic system that would serve to enhance their existing identity whilst remaining true to the foundations of their brand.

Ambition

We wanted to create an impactful brand that would represent a new vision for the company whilst continuing to represent Charisma’s core offer; delivering imaginative and contemporary solutions to new and established brands across a range of media platforms.

Action

Staying true to Charisma’s values we were able to develop a unique corporate identity with a bespoke graphic system that retains the energy and vibrancy of the original Charisma brand yet is also progressive and forward thinking in it’s conception.

Result

Having developed the new Charisma identity we have now implemented the new graphic system on a fully responsive website which will soon be launched here: www.charisma.co

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Beyond Feed. A new chapter for the regions leading animal feed business

Context

Agthia is a leading Abu Dhabi based food & beverage company.  And proud to be known for providing high quality, trusted, and
essential food and beverage products to customers and consumers alike across the UAE, GCC, Turkey and the wider Middle East.

Set up in 1978, Grand Mills was formed to help the UAE nation achieve food security.  Initially flour and silo based, animal feeds followed in 1981. Both activities were incorporated into Agthia when it was established in 2004.

Ambition

Agthia is justly proud of the Grand Mills name, and the reputation the business has grown, both for high quality healthy flours, foods and innovative, high quality, value for money animal feeds.

The ambition was to move away from a shared vision, to a company with a sharper, specialised focus on the industry issues and demands that matter to its customers most.

Action

Taking its place alongside Grand Mills, in 2014 the Grand Mills Feed business has been re-invented and revitalised as Agrivita.

The vision and brand proposition is to move ‘beyond feed’ to provide a committed and commercial service, offer wide ranging innovation, delivered through a team of experts and an evolving high performing and extensive product range.

Results

Our team helped Agthia develop a new name, a clear proposition, a rationalized product portfolio with clear price positioning, and a compelling visual identity system including a new corporate identity, enhanced product and packaging, brand environments and tools and applications to bring the brands to life across marketing and sales channels.

The brand launched in February 2014 with a launch to 500 industry professionals and customers to very positive reviews.

We have continued to support Agrivita, and in April 2017 advised and provided creative and strategic direction for the brand launch of a joint venture with Anderson Hay, Agrivita Marabe.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand enviromental strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Aeron is a specialist Luxury Brand and Design Consultancy offering services in brand strategy, brand identity, brand communications and brand management. We help leaders create enduring agile brands and build better businesses.

Our team has worked with luxury brands across a range of industries, including: Air Partner, Arabasco, British Airways, Cevalon, Gossard, Figleaves, Hilton, Hugo Boss, Intercontinental, Jaguar, Jumeirah, Mercedes, NasJet and Vi-Spring.

Our team’s work in this sector includes projects with: ABF The Soldier’s Charity, the Danny Fullbrook Fearless Foundation, Harting Pre-School, Restless Development, Turning the Tide Campaign and Wigwam Forest School.

We have also worked on CSR programmes for companies including Agthia and Mars.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Our teams experience in this sector is wide ranging.

Most recently, we were invited to present a selection of campaign ideas to Visit Aberdeenshire. The brief was to reposition the city of Aberdeen and its surrounding county away from its traditional image of ‘The Oil Capital of Europe.’

Clients and brands we have also worked with include the following:

Al Maha Desert Resort & Spa, Disney, Neilson, Universal Orlando. Plus Bermuda, Egypt, FNCRT, Grenada, Iceland, Paris, Macau, Ontario, Utah and Vermont Tourism Boards.

About Aeron

We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

Our team’s experience in this sector is wide ranging.  Clients and brands we have worked with include the following:

Agthia, Al Ain Water, Alpin Water, Bacardi (Grey Goose), Coca-Cola, Heineken, Ice Crystal Water, Kraft, Mars, M&M’s, Nestlé, Oreo, Pepsi, Pizza Hut, Snickers and Wrigley’s.