Luxury brands have the pressure of needing to stay ahead of the curve and jump through hoops to bring customers in. Luckily, there are various ways to achieve this, but it takes a dedicated effort to diversity their marketing strategies.

Aeron’s luxury brand and design consultancy approaches every campaign with several elements in consideration, including potential audiences, buyer personas, and photography that can all help massively. In our guide, we will help you comprehend how to get the most out of content marketing as a luxury brand.

There are five factors that clearly define a luxury brand:

Price

Quality

Design

Meaning

Rarity

Service

How can luxury brands use content marketing?

Content marketing heavily focusses on industry topics as opposed to selling a specific brand or service. Working alongside our professional service brand consultancy opens up more possibilities for the types of content you can create. Here are some of the best options for luxury brands:

Video Marketing

Video marketing is a major part of what Aeron’s brand design consultancy in London utilizes for modern marketing of luxury brands, and it would be vital to add this to your strategy. Our research statistics reveal that over 85% of internet users in the United Kingdom regularly watch video content on their devices. Videos are an excellent medium for attracting people to your luxury brand.

Influencer Content

In today’s digital world where instant fame is a possibility for anyone, influencers hold more sway than ever before with some of the more popular ones having an instant audience in the millions from their followers. People pay close attention to every detail of their online presence and tend to recall the products or brands that they frequently use or endorse.

Social Media

The use of social media in marketing a luxury brand is an art that needs to be mastered in order to maximise reach and engage potential consumers. The type of content you choose to publish is something that you need to make the most of by making your content as engaging and valuable as possible. Our marketing consultancy in Dubai has conducted research that revealed that 71% of consumers who enjoy positive social media experiences with a brand are likely to recommend that brand.

SEO

Search Engine Optimisation is vital for improving your luxury brand’s online visibility, which will bring in conversions by driving users to your business. This involves having a strong presence on search engine results for relevant keywords and topics related to your luxury brand. The goal here is to improve your rankings as much as possible and make it to the top of page 1 in a google search.

Partnering with Aeron

At Aaron, we bring together a highly collaborative and insightful team including brand strategists, architects, 2D & 3D designers, digital specialists, writers and AV Producers.

We have helped brands of all capacities tell their stories, engaging diverse audiences through apt and effective channels. We ensure all our projects have a fact-based foundation, are creatively executed and are practically applied through meaningful engagement programmes.

It would be a mistake to undermine your knowledge of the industry that you are in, which means that technically you don’t need a professional services brand consultancy to know the ins and outs of the service you provide. When partnering with a branding agency Dubai, you can always advise them on a certain topic when necessary, but what you actually need is branding partner that a can solve your biggest challenges, objectives like needing to engage new consumers and capture new markets, or drive top line growth, or even the need to refresh your brand to better communicate what you stand for. These important growth objectives require experienced problem solvers—issue-driven professionals with outstanding analytical skills who can also translate the rational into the emotional in order to connect high-level ideas with the people you’re trying to engage.

Aeron’s brand design agency London has experienced in-house marketing experts that approach your objectives through rigorous research so you can make fact-based decisions with certainty.

Big challenges don’t limit themselves to industry—and neither should you. Making the choice of working with our branding agency that has seen these challenges across a broader scope of industries means bigger thinking that translates into bigger results.

Do you think that you have a great SEO process in place for your business? If you have to think about it, the answer is definitely no. Companies that have a well executed SEO process know it because they consistently hit their targets. This is because they know what they are doing right and have it down to a process.

Search engine optimization is more important today than it ever has been because we live in the age of technology where your potential customers are turning to google to find the products and services that they need. A great SEO process means that your company makes it to the first page of google’s search results.  The brutal reality is, a lot of brands think that they know the basics of SEO, only have a rough plan in place. Working alongside Aeron’s financial services brand consultancy means that you will never have to improvise your SEO strategy as you go along. Our brand design agency London will walk you through what a great SEO process should look like.

Conduct Competitive Research

Before you get started on SEO for your business, you need to do your due diligence in the form of researching your biggest competitors and what others are doing in your industry. With this information you will get an idea of what Google likes and how you can draw from their strengths and avoid their weaknesses. This can be an arduous task especially if your main focus is to run your business. This is why brands that want to level up their SEO game turn to Aeron’s professional services brand consultancy.

Know Your Own Goals

Developing the right SEO strategy won’t work out properly unless you have defined your goals. For some companies doing SEO, their aim is to bring more traffic to their website, while for others it could be having the number 1 spot on the Google results page. Have clear and tangible goals that you want to work towards over the course of six months to a year. This is going to help you have direction and know the best way to move forward.

Review Your Website

If you are implementing an SEO strategy that brings traffic to your website, you need to take a good honest look at your website. Analyse what works well and what isn’t and make the necessary changes.

Analyse the Results

It is an important step in the SEO process to monitor and analyse your results. Keep in mind that the achievements from SEO do not happen overnight, it can take weeks to months to see any movement in website traffic, sales, and other elements of your website. Being patient and designating a time for analysis will allow you to learn what you have achieved and what is working.

 SEO with Aeron Branding

If you want to take the next step in SEO with guaranteed results, contact Aeron’s brand design agency London. We bring together a highly collaborative and insightful team including brand strategists, architects, 2D & 3D designers, digital specialists, writers and AV Producers.

We help brands tell their stories, engaging diverse audiences through apt and effective channels. We ensure all our projects have a fact-based foundation, are creatively executed and are practically applied through meaningful engagement programmes.