Agrivita had a successful launch of its new joint venture initiative with Anderson Hay, Agrivita Marabe, at the AgraME 2017 exposition in April.

As part of the initiative we provided strategic advice on how to balance the co-branding of the parent companies, Agthia and Anderson, as well as creative direction and design to present the new product as a proud and harmonious addition to the market-leading Agrivita range.

We are pleased to announce the Agthia-Anderson Joint Venture and introduce our new brand, Agrivita Marabe Premium Forage, from the USA. pic.twitter.com/k4LHFrurVY

— Agthia Group (@AgthiaGroup) April 10, 2017

Ben brings significant account management experience working on celebrated international brands with firms including Brandhouse and Cowan Design.

His brand and implementation experience includes projects for clients such as Heinz (Soups), Britvic (Robinsons) and John Cotton in the UK; GlaxoSmithKline (Aquafresh) and Kellogg’s (Special K) globally, Mars (Cesar dog food, Maltesers & Galaxy) in Europe; Agthia and PeipsiCo in the Middle East; and Kellogg’s (Extra/Komplete) in Central America.

Ben is a University of Warwick Graduate in Law and Business, was brought up in Plymouth, in the West Country, and has travelled extensively throughout South America.