April 18, 2017 by Samuel Panda

Agrivita had a successful launch of its new joint venture initiative with Anderson Hay, Agrivita Marabe, at the AgraME 2017 exposition in April.
As part of the initiative we provided strategic advice on how to balance the co-branding of the parent companies, Agthia and Anderson, as well as creative direction and design to present the new product as a proud and harmonious addition to the market-leading Agrivita range.
Category: ThinkingTags: AgraME, Agrivita, Agthia, Anderson Hay, Brand Design, Brand Identity, Brand Strategy, Co-branding, Creative Direction, Joint Venture, Trade Fairs | Comments Off on Agrivita Joint Venture launched
November 16, 2016 by Samuel Panda

Context
Formed by a Royal Decree in 1978 as the National Shipping Company of Saudi Arabia, Bahri, has grown from a small shipping firm operating multipurpose vessels to become one of the biggest shipping conglomerates in the world.
Bahri continues to strive for continuous improvement and expansion of its services in the global logistics industry.
Ambition
As the company expanded and added new services to its offer, it became necessary to review the brand architecture, to ensure there was a system in place to accommodate all Bahri international and regional businesses, new brands, acquisitions and endorsements of existing and potentially new products and services.
Action
We were tasked with creating a compelling, enhanced Bahri Visual Identity System to fit their business and brand strategies and give fresh life to the identity developed previously for the company’s renaming from the National Shipping Company of Saudi Arabia.
Result
We developed a new bi-lingual word mark, an enhanced graphic device and a brand architecture system that could be used in a variety of applications across all Bahri services.
A comprehensive bi-lingual logo suite was provided along with detailed usage guidelines for the roll-out of the brand.
After the successful roll-out of the refreshed identity, we have continued to support Bahri through international trademark advice and registration and with strategic consulting on the branding and identity of joint ventures and partnered endeavours.





Category: CaseStudy, CaseStudyLondonTags: Bahri, Brand Architecture, Brand Endorsement Platform, brand guidelines, Brand Positioning, Brand refresh, Co-branding, International trademark advice, Joint Ventures, logistics, shipping, Trademark registration, transport | Comments Off on Beyond the Sea