If every organisation is claiming that they are innovative, what does that really say? These days innovation is pervasive, it is hard to get beyond the word and stay ahead of its definition. If you are the leader of an organisation, you are at length responsible for setting the stage and tone for creative thinking. There are a multitude of ways to nurture creativity within your organisation, but certain strategies have proven more effective than others.

Innovation Requires Time

The big question is, how much time does it require? Our branding agency in Dubai has seen different companies do it in different ways. One way is the 15% culture, where employees dedicate 15% of their time to innovative thinking. From this strategy, the company 3M came up with the Post-It note.

Taking it further, Google allocates 20% of an employee’s time to be dedicated to innovation, and as a result, their employees have successfully established Gmail and Google Earth.

Innovation Requires Space

Our brand and design consultancy in London has observed that a culture of innovation often stems from people being comfortable in their own workspaces. Providing such spaces for thinking outside of the box effectively encourages innovation amongst your workforce. Companies like Zappos have optimised its campus for innovation by giving employees various workspace options like a rooftop patio, a miniature golf course, and perhaps most importantly, a nap room.

Innovation Required Recognition

Leadership is vital to innovation because if they want innovation to play a key role in their organisations, elevating it has to be among their top priorities. This means that they have to go beyond talking about it, and openly reward those that are doing it. Our financial services brand consultancy has witnessed some companies offer compensation and gifts for those who demonstrate progressive ideas, and doing so acknowledges the importance of innovation throughout their organisations.

Innovation Requires Interaction

In order to innovate at an organisational level, leaders must make a conscious effort to inspire it at a personal level too. As a professional services brand consultancy, we have acknowledged that dialogue is important because innovation can be inspired by conversation. Rather than challenging ideas, leaders should allow people to openly share them and leaders should actively listen without judgment.

In Conclusion.

Finally, remember that innovation doesn’t happen; it must be led. The right leadership teams can ensure that innovation thrives by giving it the time, space, recognition, and interaction it deserves to permeate throughout the organisation and truly drive change.

If your company has been around for more than a couple of years, chances are your website is hosting heaps of published content. Chances are much of that content no longer helps your audience and your brand due to it being outdated or irrelevant. In the event that your company is based in the Middle East and you are working in tandem with a brand design agency in Abu Dhabi, you will definitely want to confer with them and take action after reading this blog.

The question really is, does it hurt anything? According to the SEO experts in our brand design agency in London, the answer to this is YES! Old content can definitely have a negative impact on your content’s search rankings and visitors’ experience. One example of this might be that your published content may link to articles, research reports, or other useful web pages that may now be offline. Clicking on any of those links may lead to non functioning pages, which will in turn hurt your search performance, because Google frowns on it and real readers won’t appreciate them either.

Another thing to consider when it comes to old content is that the topics may no longer fit your current content or business strategy and you would be better off not having any of those turn up in a search.

Still, many brands out there are hesitant when it comes to deleting old content, but the results are often surprisingly positive. For instance, HubSpot deleted over 3000 outdated content pieces and in a matter of months, the company saw an improvement in its SEO results.

Here are a few direct steps put together by Aeron’s branding design agency in Riyadh that will help you fix outdated content and boost your search scores:

1. Start with a content audit.
2. Update and republish good but old content.
3. Delete references to outdated stats in the content you’re keeping.
4. Weave in new SEO keywords and links.

Wrap Up

Cleaning up old content and making it relevant to your target audience once again takes a bit of work and time, but it is well worth the effort. Getting rid of content that no longer works and updating what does can do wonders for your content marketing strategy.

It is a chance for you to improve organic traffic to your site without investing in fresh content, and you’ll better serve your audience’s needs. Try these strategies for yourself and see the results or contact our Branding Agency Dubai and we will be happy to assist you in boosting your search scores!