Dustin has been transforming business strategy into strategic brand stories that unite people inside and out for over 15 years.

Working across categories and countries has given him a breadth of experience to understand the importance for brands to balance scale with local relevance. He has worked in leading independent and global corporate brand agencies in Johannesburg, Sydney, UAE and London.

Working with global brands the like of EY, Siemens, Fidelity International, Capgemini and Bayer. He also has experience in communications planning working with the likes of Philips Healthcare and IBM. Dustin has extensive consultancy experience advising companies on brand insights and analytics, brand strategy, brand operationalisation, brand activation and engagement and building enduring stakeholder relationships through engagement.

As a conceptual/ strategic writer, Rebecca Jaks has over 20 years’ experience of brand development, creative strategising and writing across platforms and industry.

From speechwriting for Richard Branson to creating the concept for adidas’ first ever women’s store, Rebecca is driven by nailing an original thought and making words work as hard as imagery.

Rebecca’s branding & identity skillset includes developing brand tone of voice, creative development, internal engagement, and she has worked across a range of projects across experiential, print (press / outdoor / POS) & digital elements.