By Tamara Morris

Happy Birthday Coca-Cola. 128 Years of Brand Consistency

Coca-Cola-Art_Enjoy_Logo_Ribbon_aeron_branding_740_423

Dr John S Pemberton invented Coca‑Cola on 8 May 1886 in Atlanta, Georgia. He tried it out on customers at his local chemist, Jacobs’ Pharmacy, where it proved so popular it immediately went on sale at five cents a glass. It was Dr Pemberton’s friend and business partner, Frank M Robinson, who came up with the name Coca‑Cola and wrote it out by hand in the Spencerian script that is still used today as the brands logo.

128 years of clarity sharing happiness.  46, 720 days of consistency.

What’s the lesson?  Sometimes its better not to reinvent the wheel.

Happy Birthday

 

 

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