Having recently started at Aeron Branding, Emma brings marketing experience with brands such as Evans, JD Williams, Curvissa, Gok Wan, The Sun, The Daily Mail, Anya Hindmarch and YSE Ski.

Emma graduated from the University of St Andrews with an MA Hons in International Relations and has worked in France, Switzerland, Tajikistan as well as various locations around the UK.  She Commissioned from the Royal Military Academy Sandhurst in 2012. She spends her spare time illustrating, sewing and trying to remember the first line of jokes.

We recently worked on the re-launch of this UAE based international management consultancy.

The fantastic Iolas team bring significant experience in corporate and enterprise strategy, corporate finance, marketing and sales, M&A, start-ups, transformation and turnaround, organization change and leadership, corporate governance, product and service innovation, performance improvement, operations, and manufacturing.

They help their clients identify and capture high value opportunities, build higher performing processes, teams and capabilities, and enable brands and businesses to expand across borders to achieve lasting strategic and operational excellence, and healthy financial performance.

Watch this space!

Corporate & Financial Services

Our teams experience in this sector is wide ranging.

Clients and brands we have worked with include AKBANK, Aviva, Barclays, Barclaycard, Hays Recruitment, Kaspersky, KPMG, Merrill Lynch, National Bank of Dubai, SEB Bank and Standard Chartered.

A brand is not just a logo. It is every single thing your business does.

We believe advocacy drives growth.

We believe brands must engage with their customers. They need to conduct conversations, inspire loyal communities, create dialogues and sustain meaningful relationships.

Brands are about choice and value. And ultimately about delivering their promise  of a clearly defined, consistent, relevant, rewarding and differentiated experience.

A brand is a living business asset, experienced at every point people meet it.

An asset that can be managed – creating a strong identity, setting the business apart from its competition and increasing its value.

Obviously, value means different things to different people. From a consumer perspective it’s the promise and delivery of an experience. From a business perspective it is the security of future earnings.

Behaving consistently makes a brand strong. Every time a consumer sees, hears, does business with an organisation, they must feel they’re meeting and talking to the same company. And to one they like and trust. This will build confidence in the business and help it succeed.

Constant brand innovation is essential to stay relevant and ahead. A combination of robust strategy, compelling creativity and outstanding delivery are required to deliver commercial gain. Out-performance requires out-thinking and out-execution of a better experience.

Ultimately we believe brand is action.

Brand is action 

Context

Danny Fullbrook, the chief football writer of the Daily Star, was well known to fans and players both as a writer and as a regular and forthright guest on the Sunday Supplement, talkSPORT, Radio 5 Live’s 606 and a host of other media outlets. He was a larger than life character, earning himself the nickname ‘Frank and Fearless’ and was sadly taken from us early at the age of 40 after an 18-month battle with cancer.

Ambition

Danny had a reputation for fearless reporting. In fact, he lived his life and everything in it with a fearless determination. He had great passion for every project, every task and was always ready to help and encourage others. Because of that, the Fearless Foundation aims to inspire young people to make their own fearless journey through sport, education and training, embodying Danny’s attitude and approach to life to help others achieve their dreams in the way Danny did.

Working hand in hand with local community organisations, we will look to expand and build on existing projects and provide young people with a variety of ‘rung on the ladder’ opportunities along their own individual journeys. Initially, these will likely take the form of taking young people from existing community programmes for the following:

Fearless Coaches: from programmes such as ‘Kickz’, training young people under the FA’s coaching schemes to become sports coaches assisting in primary school sports projects;

Fearless Mentors: from programmes such as ‘My Future Goal’, training young people as mentors to other peers on those community programmes;

Fearless Apprentices: giving apprentice opportunities in the world of finance, engineering and media; and

Fearless Scholarships: working in conjunction with the University of Hull, (where Danny studied History and Politics), we will look to sponsor a small number of young people to study there under a partly paid bursary programme

Action

Working with the Charity’s Trustees and their PR Company Speed Communications, we led the development of the Positioning, Name, Web look & feel, Corporate Identity and Visual and Verbal identity of the charity and designed the tools used for its launch in May 2013.

Results

The Foundation was officially launched on May 23, 2013 at London’s Hurlingham Club with a fundraising dinner attended by hundreds of influential media and sports personalities including a heartfelt address by QPR boss Harry Redknapp. The event raised thousands of pounds towards the cause so far and looks set to make positive pace on and off the pitch.