1. An Eye for Branding

    February 15, 2017 by Samuel Panda


    Context

    Nifor are a strategic international marketing consultancy focused on helping ambitious companies realise their growth objectives in Europe and the Middle East.

    Ambition

    Established at the end of 2016, Nifor needed a strong brand identity to support their launch as a consulting partner that bridges high-level marketing services with regional insight to connect investment with commercially rewarding opportunities.

    Action

    Working closely with the Nifor team, we ran a competitive audit to establish their intended positioning in the market. Having assessed the strategic positioning opportunities, we made sure Nifor had a clear offer and proposition, so that we could develop a compelling visual and verbal identity.

    Response

    We developed a striking brand identity, to reinforce Nifor’s eye for marketing detail and providing them with an iconic device and communications system that can be applied across marketing communications and brand assets.


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