1. The Old Coach House

    March 7, 2014 by Samuel Panda

    Context

    A turnkey project to recreate an old coach house into a unique retreat to accommodate for those with a taste for boutique luxury.

    Ambition

    To collaborate closely with our architects to create a sophisticated, stylish ambience nestled in the lush Sussex countryside with all of the modern comforts and facilities discerning guests expect today.

    Actions

    Having developed a beautiful logo and graphic system for The Old Coach house we now have the brand ready to implement across key touch points upon completion of building work. Watch this space…

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    About Aeron

    We are Aeron, a London brand design consultancy that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

    Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

    With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.


  2. Beyond Feed

    March 6, 2014 by Matthew Millard-Beer

    Beyond Feed. A new chapter for the regions leading animal feed business

    Context

    Agthia is a leading Abu Dhabi based food & beverage company.  And proud to be known for providing high quality, trusted, and
essential food and beverage products to customers and consumers alike across the UAE, GCC, Turkey and the wider Middle East.

    Set up in 1978, Grand Mills was formed to help the UAE nation achieve food security.  Initially flour and silo based, animal feeds followed in 1981. Both activities were incorporated into Agthia when it was established in 2004.

    Ambition

    Agthia is justly proud of the Grand Mills name, and the reputation the business has grown, both for high quality healthy flours, foods and innovative, high quality, value for money animal feeds.

    The ambition was to move away from a shared vision, to a company with a sharper, specialised focus on the industry issues and demands that matter to its customers most.

    Action

    Taking its place alongside Grand Mills, in 2014 the Grand Mills Feed business has been re-invented and revitalised as Agrivita.

    The vision and brand proposition is to move ‘beyond feed’ to provide a committed and commercial service, offer wide ranging innovation, delivered through a team of experts and an evolving high performing and extensive product range.

    Results

    Our team helped Agthia develop a new name, a clear proposition, a rationalized product portfolio with clear price positioning, and a compelling visual identity system including a new corporate identity, enhanced product and packaging, brand environments and tools and applications to bring the brands to life across marketing and sales channels.

    The brand launched in February 2014 with a launch to 500 industry professionals and customers to very positive reviews.

    We have continued to support Agrivita, and in April 2017 advised and provided creative and strategic direction for the brand launch of a joint venture with Anderson Hay, Agrivita Marabe.

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    About Aeron

    We are Aeron, a London brand design consultancy that specialises in business transformation, brand enviromental strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

    Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

    With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.


  3. Tamara Morris

    March 3, 2014 by Matthew Millard-Beer

    Tamara helps companies define and express themselves through strategic corporate and consumer communications and messaging.

    Tamara has over 15 years experience as a Board Director and Partner of the some the World’s largest communications companies including Omnicom’s Fleishman-Hillard.

    A history and politics graduate of Bristol University, Tamara brings significant experience advising many of the worlds most influential technology brands on strategic positioning, market and product entry, restructuring working with internal and external audiences.


  4. Consumer Leisure and Sports Brands

    March 7, 2012 by Matthew Millard-Beer

    Eastway bikes shoot. East London. Jan 17. 2013

     

    Our team’s experience in this sector is wide ranging. Clients and brands we have worked with include Adidas, Club Wembley, Disney, Eastway Bikes, Fisher Outdoor Leisure, Ladbrokes, Nike, William Hill as well as on the London 2012 Olympic Bid

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