Agrivita had a successful launch of its new joint venture initiative with Anderson Hay, Agrivita Marabe, at the AgraME 2017 exposition in April.
As part of the initiative we provided strategic advice on how to balance the co-branding of the parent companies, Agthia and Anderson, as well as creative direction and design to present the new product as a proud and harmonious addition to the market-leading Agrivita range.
We are pleased to announce the Agthia-Anderson Joint Venture and introduce our new brand, Agrivita Marabe Premium Forage, from the USA. pic.twitter.com/k4LHFrurVY
— Agthia Group (@AgthiaGroup) April 10, 2017