New website for Agrivita

Agrivita, the UAE’s market-leading feed brand, has launched a new website,, featuring the identity, icons and packaging designed by the team at Aeron.

The Agrivita brand was launched in 2014 after parent company Grand Mills separated it’s consumer and business flour operations from its business animal feed services. Our team created the new brand in close partnership with Grand Mills and Agthia, developing a bold new name and identity for the brand.

Since then Agrivita has been a prominent brand in the UAE, sponsoring the Nahab camel race in Al Wathba in July 2017, which is one of the toughest competitions for Arabian camels.

A post shared by Agthia Group (@agthiagroup) on

According to Agthia, the new website, launched in August 2017, aims to “provide a one stop reference guide for Animal Nutrition & Farming generic to anywhere in the world and specific to the Gulf; farming under the extreme climate.”

You can read more about our work with Agrivita, and view some of our designs, on our case study page below:


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