The concept of brand positioning for the professional services industry is just as important as the business itself, because today’s professional services marketplace is more crowded than ever. Buyers have a bewildering array of firms to choose from, and with the rise of the Internet, local firms are contending with companies across the nation, if not the world.
Certain questions that arise are: What can a firm do? How can they compete when there is barely any room to breathe? That is where brand positioning comes into play. Aaron Branding’s professional services brand consultancy can help your firm carve out a place in the minds of potential customers through effective brand positioning and strategy.
5 Types of Brand Positioning Strategy
Our brand consulting firm in London utilises positioning strategies that take many forms, but not all are appropriate for professional services firms. Below are five strategies that are most relevant to positioning a professional services firm like yours:
Conclusion
Our brand consulting from in London has encountered a plethora of professional services firms that are poorly positioned in the marketplace. They typically believe that they can get more clients by opening their arms wide to everyone — the broader their reach, the more business will float into their embrace. But that is rarely ever the case. Spanning all the way to our extension branding agency in Dubai, we have consistently observed that when buyers look around and see awkwardly splayed arms everywhere, they have nowhere to gravitate.
That’s why we stress the importance of having a great brand positioning strategy. It gives your prospects something to get interested in — and will ultimately convince them to buy from you. If your firm isn’t positioned to consistently attract premium clients, just remember. You’re not alone. Any firm can sharpen its positioning and build an enviable competitive advantage. All it takes is a little courage to take the first step.
December 9, 2024
September 29, 2024
August 9, 2024
July 22, 2024
May 10, 2024
April 27, 2024
November 20, 2023
October 20, 2023
September 13, 2023
October 29, 2022
September 23, 2022
July 15, 2022
June 14, 2022