Client

Agthia PJSC

Sector

Food & Beverage Middle East

Skills & services category

Brand Strategy, Brand Identity Design, Brand Engagement, Brand Internal Communications, Brand Naming, Brand Research, Brand Portfolio Development, Brand Architecture, Brand Trademarking

Brand Engagement for 4,500 employees

Brand Engagement for 4,500 employees of UAE’s leading food and beverage company

AGTHIA

Context

Agthia http://agthia.com/en-us/About-Agthia is the leading Abu Dhabi based food and beverage company. Established in the UAE in 2004 and listed on the Abu Dhabi Securities Exchange (ADX), the Agthia Group consists of a world-class portfolio of integrated businesses and brands. Agthia provide high quality, trusted, and essential food and beverage products for customers and consumers across the UAE, GCC, Turkey and the wider Middle East.

The Company’s assets are located in the UAE, Saudi Arabia, Oman, Egypt and Turkey. More than 4,500 employees are engaged in manufacturing, distribution and marketing various food and beverage products : Water and Beverages (Al Ain Water, Al Ain Zero Water, Al Bayan Water, Alpin Natural Spring Water, Ice Crystal Water, Delta Water, Bambini Kids Water, Al Ain Fresh Juice, Capri-Sun Fruit Juice); Food (Grand Mills Flour, Yoplait Yogurt, Al Ain Tomato Paste, Al Ain Frozen Vegetables, Monty’s Bakehouse Frozen Bakery products, The Grand Baker Ambient Bakery products, Pure Natural Convenience Food items, Date Crown Dates); Animal Feed (Agrivita, Al Wasmi, Anderson Hay).

Ambition

To develop a dynamic internal brand engagement programme which would unite all employees around Agthia’s Vision for 2020 brand portfolio.

Action

Our work concentrated on the creation of a dynamic brand engagement programme entitled Agthia 2020 Further More Together (FMT). Our work included brand engagement programme creation, brand naming, brand identity creation, brand guidelines, a brand Film, on-going internal communications, annual awards, staff pack, plus a launch event to include the core of the company’s 4,500 valued employees.

Results

The programme was a universal success and galvanised the company with a renewed sense of purpose.

Agthia has grown from strength to strength over the past decade that we have worked with them. Key figures can be seen at: http://agthia.com/en-us/Investors/Key-Figures

About Aeron

We are Aeron, a London brand design agency that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

© Aeron Branding, 2020. All rights reserved.