Client

Agthia PJSC

Sector

Food & Beverage Middle East

Skills & services category

Brand Strategy, Brand Identity Design, Brand Naming, Brand Research, Brand Portfolio Development, Brand Architecture, Brand Trademarking

Brand Environments & Corporate Interior Design for Agthia

Brand Environments, Way-finding and Corporate Interior Design for the UAE’s Leading Food & Beverage Company

AGTHIA

Context

Agthia http://agthia.com/en-us/About-Agthia is the leading Abu Dhabi based food and beverage company. Established in the UAE in 2004 and listed on the Abu Dhabi Securities Exchange (ADX), the Agthia Group consists of a world-class portfolio of integrated businesses and brands. Agthia provide high quality, trusted, and essential food and beverage products for customers and consumers across the UAE, GCC, Turkey and the wider Middle East.

The Company’s assets are located in the UAE, Saudi Arabia, Oman, Egypt and Turkey. More than 4,500 employees are engaged in manufacturing, distribution and marketing various food and beverage products : Water and Beverages (Al Ain Water, Al Ain Zero Water, Al Bayan Water, Alpin Natural Spring Water, Ice Crystal Water, Delta Water, Bambini Kids Water, Al Ain Fresh Juice, Capri-Sun Fruit Juice); Food (Grand Mills Flour, Yoplait Yogurt, Al Ain Tomato Paste, Al Ain Frozen Vegetables, Monty’s Bakehouse Frozen Bakery products, The Grand Baker Ambient Bakery products, Pure Natural Convenience Food items, Date Crown Dates); Animal Feed (Agrivita, Al Wasmi, Anderson Hay).

Ambition

To develop an engaging and consistent series of brand environments across corporate and customer journeys including head office, factories and their receptions, warehouses and distribution centres and places of work for employees.

 

 

 

Results

Our work focused on developing a relevant and engaging brand environment system, along with the structure and guidelines for implementation across way-finding, signage, office and factory receptions, Interior an exterior design.  This work is ongoing and the feedback to-date has been extremely positive.

 

 

 

About Aeron

We are Aeron, a London brand design agency that specialises in brand research, brand strategy, brand naming, brand value proposition, brand identity design, digital design, brand packaging, brand environment design, retail design, brand guidelines, brand implementation, employee engagement, brand communications and brand management. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand consultants are experts in helping organisations define their brand purpose; a clear, relevant, own-able and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London brand consultancy combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.

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