We develop strategies for the introduction of new brands.

This includes a plan for Creative Implementation and Roll Out, Brand Documentation for the Identity System and Digital & AV media plus online brand guidelines.

We also capture and store these brand assets physically or digitally.

Our services include internal and external launches of new initiatives, campaigns products and brands, Brand & Product Immersion, Consumer Launch Campaigns, Viral Marketing & Social Media and New Market Introductions.

We design the core elements – from colour to type to logo – that when combined form a unique branding system.

We develop the concepts for brand packaging across an entire range, from 3D modelling, print testing and prototype production.

And we develop a design approach and guidelines to create a consistent brand experience across all media and target groups.

We design Brand Spaces aligned with the brand positioning and desired customer journey.

We also develop the ergonomics and touch-points of how each element is experienced, designed around the audience’s wants and needs.

From websites to apps to social media and from full design to implementation, we develop the concepts for bringing a brand alive in the digital world.

We develop the messaging and content to ensure consistent communication of the brand through all channels.

We research, write, and produce content for print, digital and film media.

Designing the creative expression of the brand in 2D & 3D environments plus digital, film and audio media.

We dramatise the customer journey and touch-points by developing a unique story structure, capturing what we see, do, hear, feel and understand at every stage.

This structure incorporates a plan for delivering media content throughout that journey, determining how the brand is experienced and what technology and tools best serve the narrative.

We explore the role of people in storytelling and interaction. Developing the means to extend relationships through knowledge transfer and creating compelling reasons to stay involved.

We create verbal identity and messaging systems to project the brand’s distinctive tone of voice through all communication channels.

We devise and conduct tone of voice workshops to help implement the brand’s new voice. We develop brand-naming systems, ensuring brand architectures are clear.

And we develop the brand narrative – the stories to be told about the brand including an approach for how to generate and deliver messaging and content.

We assimilate business, market, competitor and consumer data into the functional, inspirational and aspirational benefits of the brand.

We develop insight and opportunity hypotheses for the brand and test this with workshops and idea generation sessions.

This learning results in a Brand Platform model, which is a tool to capture and define brand values and personality.

We build our understanding, using research, study tours, interviews, audit touch points and conduct workshops to explore brands in depth.

This includes communication audits and proprietary analytics approaches.  We also offer Brand Protection using trademark clearance, protection and enforcement to protect, nurture ­­and grow brands.

We ensure where every project has clearly defined Key Performance Indicators (KPIs), Net Promoter Score (NPS) targets and other metrics.

We conduct brand reviews to ensure the continual monitoring of its performance.  And we manage data collection to ensure accurate, real time verification of consumer information.