Originally an award winning advertising writer and creative director, Andy first got involved in branding by writing the first brand story telling project for Ericsson and the iconic green dot rebrand for Deloitte.

Subsequently he became Director of Verbal Identity for Interbrand – the world’s largest brand consultancy. There he created, implemented and helped manage the tone of voice for Nissan, Hays Recruitment, AstraZeneca, KPMG, Epson, Barclays and InterContinental.

Andy now works independently with brands and businesses in all sectors, sizes and stages on tone of voice and brand development, naming and strategic messaging.

Clients include Arup, Eurostar, McLaren, Flynas, Philadelphia Museum of Art, Cevalon, Aviva Investors, GACA, All England Club, Wimbledon, The Yacht Company, Tesco, Glyndebourne, Agthia and The Centre for World Culture.

Andy has delivered post and packages, Porsches and potatoes – but not at the same time.

He has also script doctored, speech written, ghost written and created trailers for Hollywood blockbusters – which is a great education in making every word count.

As far as he knows, he’s also the only tone of voice expert who has created the EU wide sponsorship bumpers for the Eurovision Song Contest.