Government, Transport, Aviation
Strategy, Corporate, Design, Brand Portfolio Strategy, Brand Alignment.
A Higher Standard of Progress
The General Authority of Civil Aviation in Saudi Arabia is responsible for 27 Airports across the nation, handling 75 million passenger journeys and employing 74,000 people in the KSA it contributes 30bn Riyals to the national economy per year.
With a strong commercial focus aligned with the desire to contribute towards the continual growth of the KSA, GACA approached us to help them organise their core business offer and to help define their brand in support of that strategy.
By identifying viabilities and opportunities for growth we worked with GACA’s team to accelerate essential parts of the brand portfolio, realigning brand, product and service names to create a strong visual platform from which to launch the new brand.
We were able to deliver a comprehensive range of services including: comparator audit, proposition and a refreshed visual identity to roll out across all key touch-points. By positioning GACA as a forward-looking entity and with a stand out graphic system we have helped to create a more active persona in order to boost brand awareness and visibility whilst always ensuring the seamless safety for Saudi skies.