Concept & Packaging Design Al Ain Plus Water Brand

Concept & Packaging Design Al Ain Plus Water Brand

Context

Al Ain water is the UAE’s leading water brand.

Ambition

Since we refreshed the brand identity and created the new packaging range we have supported Al Ain water with a series of new product development initiatives including the creation of Al Ain Zero – which is the only Ph-neutral, sodium-free regulatory-approved water produced in the UAE, and most recently Al Ain Plus.

Our brief was to create a new packaging design system for Al Ain Plus Vitamin D 500 ml – which provides hydration and contains 50 IU of Vitamin D .

 

Action

Following market, category, competitor and consumer research we developed initial concepts for packaging, PET bottle, naming hierarchy and label design.

 

Results

Al Ain Plus Vitamin D is now live, in-market and has been well received.

The range is now available in 330 ml and 500 ml formats.

We continue to support Agthia on their journey of brand-driven growth.

 

 

 

About Aeron

We are Aeron, a London brand packaging design agency that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, our London brand design consultancy is expert in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, our London branding agency combines intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.