We dramatise the customer journey and touch-points by developing a unique story structure, capturing what we see, do, hear, feel and understand at every stage.

This structure incorporates a plan for delivering media content throughout that journey, determining how the brand is experienced and what technology and tools best serve the narrative.

We explore the role of people in storytelling and interaction. Developing the means to extend relationships through knowledge transfer and creating compelling reasons to stay involved.

We create verbal identity and messaging systems to project the brand’s distinctive tone of voice through all communication channels.

We devise and conduct tone of voice workshops to help implement the brand’s new voice. We develop brand-naming systems, ensuring brand architectures are clear.

And we develop the brand narrative – the stories to be told about the brand including an approach for how to generate and deliver messaging and content.

We assimilate business, market, competitor and consumer data into the functional, inspirational and aspirational benefits of the brand.

We develop insight and opportunity hypotheses for the brand and test this with workshops and idea generation sessions.

This learning results in a Brand Platform model, which is a tool to capture and define brand values and personality.

We build our understanding, using research, study tours, interviews, audit touch points and conduct workshops to explore brands in depth.

This includes communication audits and proprietary analytics approaches.  We also offer Brand Protection using trademark clearance, protection and enforcement to protect, nurture ­­and grow brands.

We ensure where every project has clearly defined Key Performance Indicators (KPIs), Net Promoter Score (NPS) targets and other metrics.

We conduct brand reviews to ensure the continual monitoring of its performance.  And we manage data collection to ensure accurate, real time verification of consumer information.