Award-Winning Creative Business Strategy for Itriom

Transform Awards 2025

Aeron Branding was recognised at the Transform Awards 2025 for its work creating the Itriom brand — an award-winning example of creative business strategy within the financial services, professional services and FinTech sectors.

The Challenge

Itriom was founded to respond to a fundamental shift in the wealth management and professional services landscape. A new generation of leaders was demanding digital fluency, clearer purpose and measurable impact — in a sector still dominated by traditional, analogue models.

The challenge for Aeron was not simply to design a brand, but to create a new category at the intersection of financial services, professional services and FinTech — one capable of engaging UHNW families, family offices and institutions alike.

 

Our Approach

Aeron led the creation of Itriom from first principles, combining strategic positioning, brand creation and digital thinking.

We defined a clear and compelling proposition — a global impact platform helping leading families shape a better world — and built a brand and service model that bridges trusted advisory with intelligent digital platforms.

Our work included:

• Creative business and brand strategy
• Naming, proposition and business case development
• Brand identity and guidelines
• Digital platform and ecosystem design
• Website, film and sales communications

The result was a sophisticated, credible brand designed for complex financial and professional services audiences operating across multiple jurisdictions.

The Outcome

Itriom launched as a fully formed global brand and platform, resonating immediately with UHNW families, wealth managers and institutional partners.

The project:

• Created a new professional services category
• Reframed wealth and advisory services through a digital and purpose-led lens
• Demonstrated the power of strategy-led creativity in regulated, trust-based sectors

Recognition

Aeron Branding received a Bronze Award for Best Creative Business Strategy at the Transform Awards 2025 for its work building the Itriom brand — recognising excellence in strategic thinking, creativity and execution within the financial and professional services space.

About Aeron Branding

Aeron Branding is an award-winning international brand and creative strategy agency specialising in aviation and defence, FMCG and consumer brands, financial services, professional services and FinTech, technology and digital platforms, and destination, nation and place branding.

Working with governments, institutions and ambitious organisations, Aeron helps clients define clear positioning, build distinctive brand systems and communicate with confidence in complex, regulated and high-value markets. From financial and professional services brands to global platforms and aviation-led ecosystems, Aeron blends strategic insight with world-class creativity to deliver long-term commercial and reputational impact.