We assimilate business, market, competitor and consumer data into the functional, inspirational and aspirational benefits of the brand.

We develop insight and opportunity hypotheses for the brand and test this with workshops and idea generation sessions.

This learning results in a Brand Platform model, which is a tool to capture and define brand values and personality.

We build our understanding, using research, study tours, interviews, audit touch points and conduct workshops to explore brands in depth.

This includes communication audits and proprietary analytics approaches.  We also offer Brand Protection using trademark clearance, protection and enforcement to protect, nurture ­­and grow brands.

We ensure where every project has clearly defined Key Performance Indicators (KPIs), Net Promoter Score (NPS) targets and other metrics.

We conduct brand reviews to ensure the continual monitoring of its performance.  And we manage data collection to ensure accurate, real time verification of consumer information.