What We Do

What We Do

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Brand Insight

Brand Analysis

We build our understanding, using research, study tours, interviews, audit touch points and conduct workshops to explore brands in depth.

 

This includes communication audits and proprietary analytics approaches.  We also offer Brand Protection using trademark clearance, protection and enforcement to protect, nurture ­­and grow brands.

We ensure where every project has clearly defined Key Performance Indicators (KPI's), Net Promoter Score (NPS) targets and other metrics.

We conduct brand reviews to ensure the continual monitoring of its performance.  And we manage data collection to ensure accurate, real time verification of consumer information.

Brand Strategy

We assimilate business, market, competitor and consumer data into the functional, inspirational and aspirational benefits of the brand.

We develop insight and opportunity hypotheses for the brand and test this with workshops and idea generation sessions.

This learning results in a Brand Platform model, which is a tool to capture and define brand values and personality.

Brand Verbal Identity

We create verbal identity and messaging systems to project the brand’s distinctive tone of voice through all communication channels.

We devise and conduct tone of voice workshops to help implement the brand’s new voice. We develop brand-naming systems, ensuring brand architectures are clear.

And we develop the brand narrative - the stories to be told about the brand including an approach for how to generate and deliver messaging and content.

Brand Journey

We dramatise the customer journey and touch-points by developing a unique story structure, capturing what we see, do, hear, feel and understand at every stage.

This structure incorporates a plan for delivering media content throughout that journey, determining how the brand is experienced and what technology and tools best serve the narrative.

We explore the role of people in storytelling and interaction. Developing the means to extend relationships through knowledge transfer and creating compelling reasons to stay involved.

Brand Innovation Design

Brand Design

We design the core elements - from colour to type to logo - that when combined form a unique branding system.

We develop the concepts for brand packaging across an entire range, from 3D modelling, print testing and prototype production.

And we develop a design approach and guidelines to create a consistent brand experience across all media and target groups.

Brand Communication

We develop the messaging and content to ensure consistent communication of the brand through all channels.

We research, write, and produce content for print, digital and film media.

Designing the creative expression of the brand in 2D & 3D environments plus digital, film and audio media.

Brand Digital Design

From websites to apps to social media and from full design to implementation, we develop the concepts for bringing a brand alive in the digital world.

Brand Environment

We design Brand Spaces aligned with the brand positioning and desired customer journey. We also develop the ergonomics and touch-points of how each element is experienced, designed around the audience’s wants and needs.

Brand Implementation

Brand Implementation

We develop strategies for the introduction of new brands.

This includes a plan for Creative Implementation and Roll Out, Brand Documentation for the Identity System and Digital & AV media plus online brand guidelines.

We also capture and store these brand assets physically or digitally.

Our services include internal and external launches of new initiatives, campaigns products and brands, Brand & Product Immersion, Consumer Launch Campaigns, Viral Marketing & Social Media and New Market Introductions.

Brand Engagement

We develop engagement plans and delivery programmes for business partners and their employees. These include: Experiential Consumer Engagements, Customer Events and Conferences, C-Level Thought Leadership and Tradeshow / Exhibits.

Brand Alignment

We help align all aspects of the business and its people to ensure delivery of the promised brand experience.

This includes internal brand building programmes, communications and staff brand engagement to align key people behind the brand promise. Services include: Internal Brand building & Employee Communications, Brand Change Culture, Customer Service Optimisation and Channel Marketing.

Brand Experience

We create high profile exhibitions and conferences, road-shows, mobile marketing campaigns and enhanced retail experiences.

We design Brand Centres including brand spaces, visitor centres and venues.

And we offer sponsorship advice and activation services. And we create online experiences and immersive, Interactive and touch-screen technology solutions. Services include: Brand Behaviour Definition, Touch Point Audit & Analysis, Customer Experience Design and Retail Experience Design.

What We Do

We create and build engaging and inventive brands.

By combining rigorous analytical thinking, persuasive creativity and practical implementation we create and build the engaging, inventive brands that will enhance business performance.

All our projects are based on quantitative and qualitative insights. The robust and informed thinking this generates allows us to put the right brand strategy to work - one clearly defining the brand’s position and defendable proposition. In doing this we follow a clear and effective methodology.

Even the best strategy and thinking in the world is worthless if it can’t be applied. That’s why we ensure that we combine strategic insight and creative thinking with down to earth engagement.

We then design persuasive visual systems to bring the strategy to life. Enhancing the actions, signature behaviours and brand touch-points along well-defined and more constantly rewarding customer journeys.

We develop the meaningful engagement programmes that help brands tell their stories, engaging diverse internal and external audiences through key channels and enhanced experiences. In doing so, we make sure we can measure our work, ensuring it delivers the desired responses.

 

 

We believe in simply doing the
common things, uncommonly well

© Aeron Branding, 2017. All rights reserved.