Brand strategy for the Red Sea Project

 

Brand Strategy support for worlds most ambitious tourism project

THE RED SEA PROJECT

Context

The Red Sea Project is the world’s most ambitious and exciting tourism and hospitality project: a luxury destination created around one of the world’s hidden natural treasures.

The Red Sea Project will be an exquisite sanctuary offering indulgent experiences, seamlessly customized to the unique needs of each visitor. The site encompasses an archipelago of more than 90 pristine islands, miles of sweeping desert and dramatic landscapes that include volcanoes, and canyons.

Ambition

The Red Sea Development Company (TRSDC – www.theredsea.sa) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia. TRSDC was established to drive the development of The Red Sea Project, a luxury tourism destination that will set new standards in sustainable development and position Saudi Arabia on the global tourism map.

The project will be developed over 28,000 km2 of pristine lands and waters along Saudi Arabia’s west coast and includes a vast archipelago of more than 90 islands. The destination also features mountain canyons, dormant volcanoes, and ancient cultural and heritage sites. The destination will include hotels, residential properties, leisure, commercial and entertainment amenities, as well as supporting infrastructure that emphasizes renewable energy and water conservation and re-use.

Action

The Red Sea Project will set new standards in sustainable development and exceed expectations to create a unique travel experience and unforgettable memories.

Offering a diverse array of seamless personalized experiences, The Red Sea Project will encourage visitors to explore the wonders and rich cultural heritage of Saudi Arabia’s Red Sea Coast.

Our on-going work by our London Branding Agency is to support TRSDC with Brand Strategy, Brand Research, International Brand Trademarking, Brand Naming, Brand Creative Development and Brand Architecture Strategy.

Results

Our work is in progress. Watch this space!

About Aeron

We are Aeron, a London branding agency that specialises in business transformation, brand strategy and design. Our purpose is set on helping ambitious businesses thrive in today’s market place.

Based on fundamental insights, as a London brand consultancy we are experts in helping organisations define their brand purpose; a clear, relevant, ownable and defendable territory – which delivers genuine value to customers.

With a reputation for linking brand strategy and innovative design with clear financial outcomes, as a London Creative Design Agency we combine intelligent data, imaginative insight with inspiring creativity and transformative digital technology to deliver enduring growth.