Client

AGTHIA GROUP, TURKEY

Year

2012-2016

Sector

Food & Beverage

Skills & services category

Strategy, Brand Journey & Interaction, Brand Corporate Design, Packaging Design, Communication & Content.

Refreshing new packaging for Alpin

Alpin Pure Natural Spring Water, Turkey

Following the brand development conducted by our team, the product line up (0.5Lt, 1.5Lt, 19Lt. cylinder) was rolled out across the Adana and the neighbouring region.

Since it’s reimagining and repositioning, PET sales of Alpin are up 3 fold from 1 million to almost 3 million. The distribution network has increased seven fold and the factory has grown allowing for glass bottle production.

Now, as brand guardians for Alpin, we recently designed a new packaging range for the UAE/GCC region and Turkey, enhancing the label and bottle shape to maximise standout and assert a distinctive image in a competitive market. In approaching the structure we not only wanted to create an ergonomically pleasing experience we wanted also to represent the mountains of Adana which are now key design feature. Complete with a refreshed logo and new look labels the stunning new packaging are now being rolled out across the UAE and Turkey.

alpin pack group visual

alpin pack visual mixed

Screen Shot 2015-12-11 at 15.46.26

Alpin

 

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