Client

NASJET

Year

2014

Sector

Private Aviation

Skills & services category

Skills & services category Strategy, Corporate & Digital Design, Brand Alignment

New Horizons

NASJET

Context
NASJET are part of the dynamic National Air Services Group (NAS Holding) and deliver world-class services in aircraft sales, completions, management, flight support, fractional and charter. They approached us for strategic consultation and design services in implementing their new brand.

Ambition
To create a stand out visual system for the re-brand of NASJET to establish the company as a leading private aviation operator and services provider.

Action
Working closely with NASJET on the concept for their new brand identity we were able to help them finalise a clear, defendable graphic system to introduce across all key touch points and brand environments.

Results
We developed both English and Arabic logo suites and based on the new brand identity we created NASJET’s new coporate identity guidelines. The new branding can be seen on their website http://www.nasjet.com.sa/

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