Client

FISHER OUTDOOR

Year

2014

Sector

Consumer Products

Skills & services category

Brand Research & Analysis, Brand Strategy, Brand Narrative & Verbal Identity, Brand Corporate Design, Brand Digital Design & Management, Brand Communication & Content, Brand Environment.

For the more in you

Eastway Bikes

Context

Cycling isn’t just about getting from A-B, neither is it about being better than the rest and winning the next race. It’s about personal achievement, enjoyment and experience of riding just for ridings sake. It’s the constant challenge to yourself to be better, push yourself harder and cycle to places you’ve never been before.

Ambition

Eastway wants to be the brand that inspires and motivates our riders to get more out of themselves and their cycling. A bike that lets you ride harder and further, going places you never could before and pushing yourself to be better.

Action

We conducted a rigorous comparator audit and developed key insights for the brand which led to brand’s positioning, proposition of “for the more in you” and then brought this to life through a direct and motivational tone of voice, and a differentiated visuals identity system and full communications suite from advertising, POS and digital applications.

Results

Having created a new strategic platform and a visual identity, we are now in the implementation stage. http://www.eastwaybikes.com/ 

 

Eastway - moodboard photoshot EASTWAY_Guidelines_0410135  EASTWAY_Guidelines_0410136 EASTWAY_Guidelines_0410137 EASTWAY_Guidelines_0410138 EASTWAY_Guidelines_0410139 eastway_740_cs_4 EASTWAY_Guidelines_04101310 EASTWAY_Guidelines_04101311 EASTWAY_Guidelines_04101319

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